Stephanie Polidori
International Marketing Manager
34 years old
La Rochelle (17000) France
Professional Status
Available soon
Open to opportunities
About Me
Available from December 2022
“ I believe we learn so much from each other’s”
Graduated from a master’s degree in international trade, I have worked in different countries to learn new ways to do business. From that knowledge, I have acquired strengths to help building successful marketing.
Being involved in an international team is my full inspiration to grow efficiently.
English speaking :
2 yrs in Australia (2009/2014)
8 mths in Singapore (2015)
Italian speaking :
2 years in Italy (2018-2020)
An international woman full of curiosity looking for a MULTINATIONAL organisation to shine.
Industry area : 5 yrs experience in marketing to support sales and international development
Wine & Spirits sector : 1 yr experience in international marketing
LinkedIn : https://www.linkedin.com/in/stephanie-polidori-822aaa4b/
“ I believe we learn so much from each other’s”
Graduated from a master’s degree in international trade, I have worked in different countries to learn new ways to do business. From that knowledge, I have acquired strengths to help building successful marketing.
Being involved in an international team is my full inspiration to grow efficiently.
English speaking :
2 yrs in Australia (2009/2014)
8 mths in Singapore (2015)
Italian speaking :
2 years in Italy (2018-2020)
An international woman full of curiosity looking for a MULTINATIONAL organisation to shine.
Industry area : 5 yrs experience in marketing to support sales and international development
Wine & Spirits sector : 1 yr experience in international marketing
LinkedIn : https://www.linkedin.com/in/stephanie-polidori-822aaa4b/
International Marketing Manager
Drinks' Designer - Worldwide Wine Spirits merchant
September 2021
to January 2023
Part-time
La rochelle
France
- To build a full marketing offer to clients and to Drinks’ Designer
- PRODUCT CREATION : To design new bottles by sourcing dry matter suppliers, imagine a brand, a nice front label and then make an offer to clients
- DIGITAL : To handle projects in order to generate 3 websites (cognac, NOLO alcohol and Drinks’ Designer) and add content to social media pages (LinkedIn, Instagram, YouTube, Facebook) to nurture leads
- DATA : To create a sales report by range and counties to analyse sales & purchasing performance
- PROCESS: To introduce tools in order to follow up team activities & deliver projects on time
- SUCCESS : Implementation of NOLO products category in Asian markets & thesis on NOLO marketing issues
EMEA Tenders Trends Analyst
CNH Industrial (Iveco bus & Heuliez) - Bus supplier - VIE
May 2018
to May 2020
Part-time
Turin
Italy
- Detect business opportunities (> 5M€) and identify electric demand growth
- STRATEGY : Report monthly countries and ranges performance to top management by collecting data from international sales based in 8 regions - Eastern Europe, Nordics, Benelux, Iberica, France, Italy, Germany & AME
- BUSINESS INTELLIGENCE : KPI analysis - energy trends, competition evolution, reason for loss, success or participation rate variation, market share evolution, etc by using excel Pivot Generation, Table/Graph, formulas SUMIF, VLOOKUP, HLOOKUP
- DATA CONSOLIDATION: Commercial follow-up tenders via Sharepoint Excel Database, calls in French, English and Italian language
- SUCCESS : Implementation of automatically system to consolidate quickly 8 Excel Files (request method) gathering tenders details for 8 market areas (30 countries)
- SUCCESS : Building 20 Quantitative market analysis focus on future trends (EMEA) & 4 studies focus on past trends (10 years period - Europe)
Project Marketing Manager
Maviflex International - High speed doors supplier
September 2015
to September 2017
Apprenticeship
Lyon
France
- To support sales strategy by implementing marketing actions using digital tools to grow value
- STRATEGY : Provide recommendations to top management of Maviflex Asia subsidiary
- COMPETITIVE INTELLIGENCE : Build a glossary of sales documentation collected from competitor
- PROMOTION PLAN & DIGITAL : Create promotional campaign by target, write newsletters and use Sarbacane Emailing. Analyze digital marketing KPI performance (open rate, etc). Design sales documentation, leaflet and create videos (cartoon effects,..) with sales directors ready to be used by sales force and training network. Build an organisation schedule for events and create invitation cards, billboard, publicity campaigns.
- SUCCESS : + 5% sales on a turnover of 18M€, 100 newsletters and 50 marketing materials created
Business Developer
Sang Choy International - Chinese book printer
December 2014
to June 2015
Part-time
Singapore
- Develop sales of printing service in order to implement a subsidiary in Europe - Current subsidiaries in London, HK, Shenzhen and Shanghai.
- STRATEGY : Analyze international strategy of SC. Make a plan for canvassing new potential partners. Target Europe and North America.
- DATA : Build 10 databases of publishing companies from association, federation, book fair sources and contact them to highlight SC competitive advantages.
- EMAILING : Set up direct marketing actions in order to schedule business appointment. Follow- up potentials prospects by phone & emails. Organize meeting at their office in Paris or booth at Bologna Book Fair in Italy. Satisfy clients request (quote, information details) and negotiate prices with the holding.
- SUCCESS : Building fastly a schedule of 25 meeting appointment at Bologna Book Fair in Italy in 10 days, 20 meeting in France in 4 days, create 2 large portfolios (6000) and 100 quote request received in 3 months
Export Sales Assistant
Deco relief - Pastry equipment supplier
October 2012
to August 2013
Apprenticeship
Dijon
France
- Support export manager by ensuring customer relation with wholesalers and bakeries/ pastries worldwide
- CUSTOMER CARE : Treat orders for export on CEGID and prepare invoicing. Be coordinated with production and carriers. Ensure payments. Create original and health certificate.
- PROSPECTION : Build database of pastry distributors in Indonesia and Braszil, make a contact and highlight competitive assets.
- PROMOTION & EVENTS : Organize FHA fair in Singapore. Participation trade fair SIAL in Paris. Build a communication plan to launch Deco Spoon in Japan.
Product Head Assistant
IGEA life group, Anti-aging products supplier
May 2011
to August 2011
Internship
Sydney
Australia - New South Wales
- Being involved in mix marketing projects - target Australia and New-Zealand and in charge to develop strongly sales in Europe.
- STRATEGY : Analyze export strategy of Skin Physics brand in Europe. Build market survey of anti-ageing products in Europe and find market entry mode. Make a qualitative and quantitative research in South Africa too.
- PROSPECTION : Build canvassing plans for selective pharmacies and cosmetics chains in Europe. Create database. Translate promotion materials in French and italian. Follow up potential partners.
- MIX MARKETING : Choose a new POS by analyzing prices of competitors in order to define positionning in pharmacies located in Sydney. Collaborating work with brand managers.
- SUCCESS : Trial order to La redoute 3000 € in 4 weeks
Marketing Analyst
Bernachon, chocolate manufacturer
September 2010
to April 2011
Consultant
Lyon
France
- Create a chocolate market survey in Japan - research of supply, demand, environment to collect new trends
- Build a slideshow in english which presents the company for the chocolate fair in Paris
-
English : fluent with technical vocabulary (B2)
Advanced
-
Italian : fluent and written skills (B1)
Good
-
German : written skills (A1)
Notions
-
Business Intelligence : excellence Excel, Pivot, Request consolidation, formulas
Good
-
Software : CEGID, Sarbacane (newsletters maker), E-Mailing
Good
-
Pack Office : excellence Power point, Smart art
Good
-
Graphic online tools : Powtoon, Emaze, Kizoa, Canva, YouIdraw
Good
- Competitive intelligence tools : Netvibes, Google alert, talkwalkers
- Italian management
- Chinese management
- Australian management
-
Market survey
Advanced
-
Mix marketing plan
Advanced
-
Prospecting plan structure
Advanced
-
Strategic marketing plan
Good
-
Qualitative/Quantitative survey
Good
-
CRM
Advanced
-
Communication plan
Advanced
-
Building database
Expert
-
Customer Loyalty Strategy
Advanced
-
Negotiation
Intermediate
-
Trade fair organisation
Intermediate
-
Customer Service
Intermediate
- Pro-active
- Creative
- Team Work
- Talented
- Passionate
Advanced Diploma in International Business
La Martiniere Duchere School Lyon
September 2010
to June 2012
- Organize road trip in Italy and Islands, Australia and New-Zealand then Singapore, Malaysia and Thailand
- Travel : Germany, Austria, Portugal, Greece, UK, Dubai and US
- Reading MOCI press. Follow WTO Facebook Page
- Creating dance choreography. Hiking and biking in mountain
- WSET 2 : Wine & Spirits certification
