I’m passionate about advertising! From ideas to implementation I try to stay in touch with what is booming on this subject.
Following up on my various experiences in agencies, as a brand manager assistant for the evian brand and on digital production for 6play (M6 TV Channel), I know I love working on brand's marketing and communication strategies.
I am currently managing Le Studio Graphique des Improductibles team specialized in online and offline content creation as Production Director for 360° tailor made projects.
Creativity is brand's voice and strategy is essential to success !
On & Offline in-depth knowledge in advertising strategy, conception, identity, audiovisual production, digital & print design process and monitoring tools.
Creative Project Management: client brief, budget & negotiation, internal and external team selection, production planning, deadlines, debrief, final work implementation, delivery & accounting.
Digital Project Management: Tailor made platforms concept, wireframing, specifications, production, security and maintenance, SEO process and follow up, monitoring, heat mapping, planning, content update, functional & design strategic evolutions, annual deal.
Business Development and Key Account Manager: canvassing, pitch, partnership and loyalty.
Major clients : L'Oréal Professionnel, Haier, Sephora, Samsung, Maddyness, Withings, Group M, Dentsu Aegis Network, Mc Donald's, Paco Rabanne.
Producing commercials for Carat's clients on several media (TV, radio, cinema & web) from ad creation to final broadcast with external partners.
Production Management in accordance with deadlines, budgets, client's expectations while mitigating technical problems. I was in direct contact with clients, audiovisual production suppliers, media owners and advertising agencies
You always need a blog to discover, a news website to be informed, an app to create, an addon tool to search and compare, a social network to share ...
Being able to capture the moment! I decided to improve my technique with photography evening class at the Beaux-Arts of Rennes (2011)
I like editing pictures and films I take : Lightroom, Photoshop, Google Photo, Line Camera, Première Pro, Imovie
In a team of 5 ESC Rennes students', we created a video for Danone student competition. We won both prizes (Danone Jury and public vote) https://vimeo.com/22730393
WARLOCK - Audiovisual Student Organisation - Rennes, France
2008
to 2009
Managing a 7-student production team within the audiovisual student club of the business school Our responsibility was the filming of all school events', their editing and the broadcasting of monthly short series