I’m passionate about advertising! From ideas to implementation I try to stay in touch with what is booming on this subject.
Following up on my various experiences in agencies, as a brand manager assistant for the evian brand and on digital production for 6play (M6 TV Channel), I know I love working on brand's marketing and communication strategies.
I am currently managing Le Studio Graphique des Improductibles team specialized in online and offline content creation as Production Director for 360° tailor made projects.
Creativity is brand's voice and strategy is essential to success !
During the first 18 months, I followed theoretical and practical lectures covering the principles of management with Marketing, Sales, Finance and Communication. I then spent one semester in Mexico followed by one year of work experience in Paris.
During my last year I specialised in International Marketing & Advertising Communication (Master) I also took additional lectures on International Strategic Management, Corporate Social Responsibility and Life Skills Coaching.
I completed group projects related to innovative marketing and advertising strategies:
The augmented reality potentials for communicating
Brand’s stakes in location-based social networking (Foursquare)
Bringing back Lexus to Japan (Advertising agencies competition – Sponsorship / Audiovisual Mapping)
How can companies build a sustainable brand image? (Mitigate green-washing problems)
The aim of this Master is to be able to work on brands' strategy management in a cross-cultural environment. Additional lectures on International Strategic Management, Corporate Social Responsibility and Life Skills Coaching.
In a team of 5 ESC Rennes students', we created a video for Danone student competition. We won both prizes (Danone Jury and public vote) https://vimeo.com/22730393
For my second year of business school, I choose to spend 1 semester studying abroad in order to discover a new culture and enhance my Spanish level. I took all my courses in Spanish and worked with Mexican students.
Master's, Mercadotecnia, Planeacion estrategica, Taller de Negocios, Comunicacion
WARLOCK - Audiovisual Student Organisation - Rennes, France
2008
to 2009
Managing a 7-student production team within the audiovisual student club of the business school Our responsibility was the filming of all school events', their editing and the broadcasting of monthly short series
Participated in a humanitarian project with 6 students during my last year in High School Preparation involved 9 months of fundraising, communication, medicine and school stationery collects Organised activities for children including repainting classrooms, language courses, animation and games