I’m passionate about advertising! From ideas to implementation I try to stay in touch with what is booming on this subject.
Following up on my various experiences in agencies, as a brand manager assistant for the evian brand and on digital production for 6play (M6 TV Channel), I know I love working on brand's marketing and communication strategies.
I am currently managing Le Studio Graphique des Improductibles team specialized in online and offline content creation as Production Director for 360° tailor made projects.
Creativity is brand's voice and strategy is essential to success !
In a team of 5 ESC Rennes students', we created a video for the "Imagine the manager of 2020" Danone's student competition
Our video won two prizes (Danone Jury and public vote) with 1500 "like" on Facebook and 7500 views in one week!
Detailed Description
We did all by ourselves: brainstorming, production planning, script writing, stop-motion shooting (1400 pictures), film editing, voice over recording.
There were 2 prices: one for the video content and execution judged by Danone professionals, and the other one for the most "liked" video on Facebook. We won both!
Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water. In 2007 it swapped its world number 2 position as producer of cereals and biscuits for the same position in baby foods, having sold the biscuits division to Kraft Foods and acquired Numico. In the United States, the Danone brand is marketed as Dannon, a subsidiary of Groupe Danone.
