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Stéphanie Maillard

Innovative Audiovisual, Digital & Print Production | Online & Offline Creative Studio Manager

Online and offline Content
Project Management and Production
360° Marketing and Advertising Communication
SEO & Analytics
Stéphanie Maillard
38 years old
Driving License
Paris (75010) France
Professional Status
Employed
Open to opportunities
About Me
I’m passionate about advertising! From ideas to implementation I try to stay in touch with what is booming on this subject.
Following up on my various experiences in agencies, as a brand manager assistant for the evian brand and on digital production for 6play (M6 TV Channel), I know I love working on brand's marketing and communication strategies.

I am currently managing Le Studio Graphique des Improductibles team specialized in online and offline content creation as Production Director for 360° tailor made projects.

Creativity is brand's voice and strategy is essential to success !
Resume created on DoYouBuzz
  • On & Offline in-depth knowledge in advertising strategy, conception, identity, audiovisual production, digital & print design process and monitoring tools.
  • Creative Project Management: client brief, budget & negotiation, internal and external team selection, production planning, deadlines, debrief, final work implementation, delivery & accounting.
  • Digital Project Management: Tailor made platforms concept, wireframing, specifications, production, security and maintenance, SEO process and follow up, monitoring, heat mapping, planning, content update, functional & design strategic evolutions, annual deal.
  • Business Development and Key Account Manager: canvassing, pitch, partnership and loyalty.
  • Major clients : L'Oréal Professionnel, Haier, Sephora, Samsung, Maddyness, Withings, Group M, Dentsu Aegis Network, Mc Donald's, Paco Rabanne.
Company Description
Le Studio Graphique is a creative graphic design studio based in Paris.
We work closely with our clients to create design with character and relevance, fulfilling briefs to the letter from creation to final implementation.
We apply this thinking across identity, print, billboard, event, store, packaging design and digital.
Le Studio Graphique is also able to work on audiovisual contents through les Improductibles team specialized in films production!
http://lesimproductibles.com/
  • Build sponsoring and tailor made operations for Carat's clients on TV, Radio, Print and digital media.
  • Major clients: Carlsberg, Moët Hennessy Diageo, Yves Rocher, Lesieur, Sécurité Routière, Groupama, Luxottica.
  • In charge of marketing projects for evian's international markets (Europe, Middle East, Russia, South America).
  • EVX mobile application pitch & new concept brief : I advised the final digital agency of the competition.
  • evian new packaging identity implementation for 42 countries.
  • Danone's social responsibility actions toward the environment high quality booklet production.
  • Event Coordinator of the EVX 2012 Convention in Brazil (2 months).
Detailed Description
  • I coordinated the exchanges with the digital agency to create a mobile application.
  • I was in charge of the brand's web platforms follow up: digital content management and tracking. (Facebook page / Evian.com)
  • I coordinated business, legal, marketing and sales constraints to create all international evian labels and shrinks.
  • This communication tool was part of a global training program aimed to our international customers.
  • In a team of 5 ESC Rennes students', we created a video for the "Imagine the manager of 2020" Danone's student competition
  • Our video won two prizes (Danone Jury and public vote) with 1500 "like" on Facebook and 7500 views in one week!
Detailed Description
  • We did all by ourselves: brainstorming, production planning, script writing, stop-motion shooting (1400 pictures), film editing, voice over recording.
  • There were 2 prices: one for the video content and execution judged by Danone professionals, and the other one for the most "liked" video on Facebook. We won both!
  • Facebook Page of the competition: http://www.facebook.com/video/video.php?v=10150158589341488&oid=197292926807&comments
Company Description
Groupe Danone is a French food-products multinational corporation based in the 9th arrondissement of Paris. It claims world leadership in fresh dairy products, marketed under the corporate name, and also in bottled water. In 2007 it swapped its world number 2 position as producer of cereals and biscuits for the same position in baby foods, having sold the biscuits division to Kraft Foods and acquired Numico. In the United States, the Danone brand is marketed as Dannon, a subsidiary of Groupe Danone.
  • Producing commercials for Carat's clients on several media (TV, radio, cinema & web) from ad creation to final broadcast with external partners.
  • Production Management in accordance with deadlines, budgets, client's expectations while mitigating technical problems. I was in direct contact with clients, audiovisual production suppliers, media owners and advertising agencies
  • Major clients: Apéricube, Hotpoint Ariston, Adidas, Mattel, Philips, Chupa Chups, MACSF, Cegid, Crédit Agricole, Groupama.
Detailed Description
  • I made traditional commercials, but also sponsorship programs and short ads.
  • This included receiving the client's brief, counselling them on the creative possibilities, and then overseeing and coordinating the work of all the actors implied in the production process (audiovisual production suppliers, media owners, and the client's regular advertising agency) until the ad's final broadcast.
  • Everyday, I was in direct contact with clients, audiovisual production suppliers, media owners and advertising agencies.
  • https://www.facebook.com/pages/GRANIT-Productions/86762144589
Company Description
Founded in 1968, Carat has become the world's largest independent communications specialist and the market-leader in digital media solutions. Being the only independent media agency network in the world, we are free from agency ties and can focus totally on what's best for our clients. Carat is a part of the Aegis Group Plc which is listed on the London Stock Exchange.
  • Reporting to the Digital Sales Department, I oversaw the production of web adverts for sponsorships and cross-media campaigns
  • I was fully responsible for the overall conpletion of ads production (display, minisite, tailor made operations)
  • Major clients: L'Oréal (Gemey Maybeline/LASCAD), Sony, Paramount, Pepsi, Walt Disney, Garmin, Carrefour, Accor, BNP Paribas, PUIG
Detailed Description
  • I edited professional pictures and delivered top quality photographs to premium clients
  • The photograph team took professional photographs of Nikki Beach premium clients. If the client decided to buy it, I was editing the photograph on Photoshop CS4 to make it look perfect, offering them an unforgettable souvenir.
Detailed Description
  • I canvassed door-to-door to get new clients
  • I wrote the creative brief to specify the client’s expectations for the visuals and the type of adverting support needed
  • I then followed up the production and delivery
  • I sold media space of the Culture section to cinema advertisers
  • Also made direct contact with media agencies including canvassing and negotiating
  • I worked with the internal creative teams
  • I organised online lottery games (rules and prizes) and cross media campaigns
  • Managing a 7-student production team within the audiovisual student club of the business school
  • Our responsibility was the filming of all school events', their editing and the broadcasting of monthly short series
  • Preparation involved 9 months of fundraising, communication, medicine and school stationery collects
  • During 1 month, we organised activities for children including repainting classrooms, language courses, animation and games
Detailed Description
  • Participated in a humanitarian project with 6 students during my last year in High School