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stephane morizet

Marketing & Communication Director

insight driven
consumer focus
strategic mindest
retail & experiential
super premium affinity
stephane morizet
48 years old
Chantilly (06130) France
Professional Status
Employed
Open to opportunities
About Me
17 years of expertise and passion for consumer & trade marketing on global premium spirits brands strongly anchored in the on-trade.

International experience across several markets of different size and profile –open & dark markets, own distribution & 3rd party agreements. Balance in operational & strategic experience. Direct & cross market management.

Management of a $27M OI business unit - growing by13% in 2015.

Deep experience on one of the most iconic brand building story : Jack Daniel's - named in 2015 the most valuable distilled brand in the world in the "2015's 100 best Global Brands" by Interbrand.

Supported by a deep understanding of the on-trade universe & premium / super premium dynamics.
Resume created on DoYouBuzz
  • Brand planning
  • BM management and development
  • Insight generation to fuel superior growth
  • Market analysis & segmentation
  • Budget management
  • On & off trade strategies
  • Communication content & platform development
  • Agency selection and management
  • Trackers, ACN, U&A, competitor analysis
  • Marketing program evaluation