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stephane morizet

Marketing & Communication Director

insight driven
consumer focus
strategic mindest
retail & experiential
super premium affinity
stephane morizet
48 years old
Chantilly (06130) France
Professional Status
Employed
Open to opportunities
About Me
17 years of expertise and passion for consumer & trade marketing on global premium spirits brands strongly anchored in the on-trade.

International experience across several markets of different size and profile –open & dark markets, own distribution & 3rd party agreements. Balance in operational & strategic experience. Direct & cross market management.

Management of a $27M OI business unit - growing by13% in 2015.

Deep experience on one of the most iconic brand building story : Jack Daniel's - named in 2015 the most valuable distilled brand in the world in the "2015's 100 best Global Brands" by Interbrand.

Supported by a deep understanding of the on-trade universe & premium / super premium dynamics.
Resume created on DoYouBuzz
  • Management of all Brown Forman brands in the 5 markets, with specific focus on consolidating the Jack Daniel’s business and building of additional revenue streams from other brands of the portfolio.
  • Long term strategic planning - portfolio architecture & development, brands, innovation, geography, channels
  • Team leadership and development
  • Resource allocation and prioritization
  • Distributor engagement - local marketing directors and brand managers -
  • Integrated planning across consumer & trade
  • Integrated communication strategy and plans
  • Creative brand & trademark guardianship
  • P&L management
  • Ideation & Strategy planning and strategic outputs, including trade & consumer insights
  • PR / Influencers / on-trade programs
  • Strategic & operational home market launch plans for the new Irish player Slane Whiskey
  • Cluster of 400k 9Lcs (+8%) generating an OI of $27M (+13%), in flat or declining markets
  • Strategy & business development for the Jack Daniel's trademark and BF brands portfolio - Southern Comfort, Finlandia Vodka, Woodford Reserve -
  • Team leadership and development
  • Route to consumer assessment and development
  • Management of the bottom line
  • Brand planning
  • BM management and development
  • Insight generation to fuel superior growth
  • Market analysis & segmentation
  • Budget management
  • On & off trade strategies
  • Communication content & platform development
  • Agency selection and management
  • Trackers, ACN, U&A, competitor analysis
  • Marketing program evaluation
  • Trade marketing & marketing plans
  • PR & communication strategies & plans
  • Launches of line extensions and new brands - strategies and implementations
  • Sales & trade marketing documentation
  • A&P budgets management
  • Regular on-trade field visits & presentations to key customers, focusing on the top end and influential on-trade
  • Trade marketing
  • Trade marketing