17 years of expertise and passion for consumer & trade marketing on global premium spirits brands strongly anchored in the on-trade.
International experience across several markets of different size and profile –open & dark markets, own distribution & 3rd party agreements. Balance in operational & strategic experience. Direct & cross market management.
Management of a $27M OI business unit - growing by13% in 2015.
Deep experience on one of the most iconic brand building story : Jack Daniel's - named in 2015 the most valuable distilled brand in the world in the "2015's 100 best Global Brands" by Interbrand.
Supported by a deep understanding of the on-trade universe & premium / super premium dynamics.
Management of all Brown Forman brands in the 5 markets, with specific focus on consolidating the Jack Daniel’s business and building of additional revenue streams from other brands of the portfolio.
Long term strategic planning - portfolio architecture & development, brands, innovation, geography, channels
Team leadership and development
Resource allocation and prioritization
Distributor engagement - local marketing directors and brand managers -
Integrated planning across consumer & trade
Integrated communication strategy and plans
Creative brand & trademark guardianship
P&L management
Ideation & Strategy planning and strategic outputs, including trade & consumer insights
PR / Influencers / on-trade programs
Strategic & operational home market launch plans for the new Irish player Slane Whiskey
