Marketing and Consumer Psychology Master student, with four years of professional experience and an American Master in Business. Excellent project management and interpersonal skills. Excellent knowledge of North African Market and good experience working on the French Market. Trilingual (EN / FR / AR).
Directed and coordinated marketing activities and conducted Market Research to promote products and services for 10+ companies within the first year of activity. Companies we worked with pertained to different industries. The variety of our customers allowed us to apprehend the Moroccan Market from different perspectives.
Initiated market research studies and analysed findings, through the use of software such as Google Trends, Google Analytics, App Annie, Google Adwords (Key Word Planner), Alexa, SimilarWeb and DigiMind.
Analysed business development and monitored market trends, through the use of Google Trends, Google Adwords, Facebook Business Manager, Google Tag Manager and Crazyegg.
Defined and tracked campaign effectiveness and adjusted strategies accordingly, through the use of tags and API; and the creation of Re-marketing and Look-alike campaigns mainly on Facebook.
Coordinated art and graphic creation for effective merchandising.
Managed Project scheduling and work-flow in accordance with the Web-Development team.
