Soumia Chajai
MSc Student in Marketing and Consumer Psychology
Nearing graduation
Open to opportunities
Marketing and Consumer Psychology Master student, with four years of professional experience and an American Master in Business. Excellent project management and interpersonal skills. Excellent knowledge of North African Market and good experience working on the French Market. Trilingual (EN / FR / AR).
Founder
Web-Edge solutions
2016
to 2017
- Directed and coordinated marketing activities and conducted Market Research to promote products and services for 10+ companies within the first year of activity. Companies we worked with pertained to different industries. The variety of our customers allowed us to apprehend the Moroccan Market from different perspectives.
- Initiated market research studies and analysed findings, through the use of software such as Google Trends, Google Analytics, App Annie, Google Adwords (Key Word Planner), Alexa, SimilarWeb and DigiMind.
- Analysed business development and monitored market trends, through the use of Google Trends, Google Adwords, Facebook Business Manager, Google Tag Manager and Crazyegg.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly, through the use of tags and API; and the creation of Re-marketing and Look-alike campaigns mainly on Facebook.
- Coordinated art and graphic creation for effective merchandising.
- Managed Project scheduling and work-flow in accordance with the Web-Development team.
Marketing Manager
Net2People/DM73
2014
to 2016
- Co-founded and Managed a Marketing Business Unit composed of 6 people.
- Worked closely with account managers from different companies such as Facebook, Google, Yahoo, Taboola, Ligatus.
- Led Advertising campaigns with a focus on Facebook advertising through the creation of look-alike audiences / campaigns and Remarketing, for an average budget of 35K€/ month.
- Worked closely with the Web-Development technical team to develop 30+ online products and services, both back-end and front-end.
- Analysed third-party data and investigated new growth opportunities, through taking part to conferences such as the Web Summit in Dublin (2015), or the Social Media Days in San-Diego (2016).
Project Manager
Net2People
2013
to 2014
- Marketing Project Manager in charge of developing marketing strategies for online services accessible in France through Pay-Per-Call micro-payment solutions.
Intern
United Nations Environment Program (UNEP)
2011
to 2012
- Conducted a study on 100 companies of the private sector to designate the economic sectors that are most proactive in the shift toward Green Economy; the results have been used in the 2012 Edition of the report on "Sustainable Return on Investment Opportunity, case of Green Economy" and presented during the RIO+20 conference.
