Continuous improvement is the driving factor of my personality. In addition to that, my curiosity leads me to a very wide range of interests and need to get to the bottom of it and get involved. This reflects in my personal interests, such as travelling, sports, art, and my frequent involvement in social organisational committees. Moreover, feedback consistently emphasizes my positive attitude, solution-seeking and pragmatic mindset.
As part of the CEMS business project together with a team of 6 I researched the digital consumer journey of millennials.
After mapping the digital consumer journey together with my team I succesfully created a digital marketing strategy for Durex in Spain. The proposed strategy combined the results from our researchwith the brand's core competencies to effectively target millennials online.
As Team Coordinator I was the person responsible for all communication between the team and the company.
