sophie smith

Professional Summary

Highly motivated and results-driven Marketing Manager with over 8 years of experience in digital marketing, brand management, and strategic communications. Adept at developing and executing innovative marketing campaigns that enhance brand visibility and drive customer engagement. Skilled in cross-functional team leadership, project management, and data-driven decision-making. Currently leading the marketing efforts at Tantric Collective London, a cutting-edge creative agency specializing in holistic brand experiences.

Professional Experience

Marketing Manager | Tantric Collective London
London, UK | January 2020 – Present

• Spearheaded the development and execution of integrated marketing campaigns that increased brand awareness by 35% and client acquisition by 20%.
  
• Managed a team of 8 marketing professionals, overseeing content creation, social media strategy, and performance analytics.
  
• Collaborated closely with the creative team to produce compelling visual and written content that aligned with brand values and resonated with target audiences.
  
• Developed and maintained strong relationships with key clients, ensuring high levels of satisfaction and repeat business.
  
• Implemented a data-driven approach to campaign optimization, leveraging analytics tools to refine strategies and improve ROI by 15%.
  
• Successfully launched a rebranding initiative for a major client, resulting in a 25% increase in customer engagement within the first quarter.
  

Senior Marketing Executive | Creative Horizons Agency
London, UK | June 2016 – December 2019*

• Led digital marketing campaigns that achieved a 40% increase in online engagement and a 30% boost in conversion rates.
  
• Coordinated with cross-functional teams to deliver cohesive marketing strategies that aligned with overall business goals.
  
• Played a key role in expanding the agency's social media presence, growing the follower base by 50% across multiple platforms.
  
• Managed the production of marketing materials, including brochures, newsletters, and promotional videos, ensuring consistency in messaging and branding.
  
• Analyzed market trends and consumer behavior to identify new opportunities for client campaigns, resulting in a 10% increase in revenue.
  

Marketing Coordinator | Trendsetters Media
London, UK | January 2014 – May 2016

• Supported the marketing team in executing campaigns that increased brand visibility and client engagement.
  
• Assisted in the creation and distribution of marketing content across digital and traditional channels.
  
• Conducted market research to inform campaign strategies, providing actionable insights that contributed to a 15% growth in market share.
  
• Coordinated events and promotional activities, contributing to a 20% increase in lead generation.
  

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Education

Bachelor of Arts in Marketing
University of Westminster, London | 2013*

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Skills

• Digital Marketing
  
• Brand Management
  
• Social Media Strategy
  
• Content Creation
  
• Data Analysis & Reporting
  
• Project Management
  
• Team Leadership
  
• Client Relationship Management