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sophie smith

Marketing Manager

Professional Status
Employed
Available
About Me
Professional Summary

Highly motivated and results-driven Marketing Manager with over 8 years of experience in digital marketing, brand management, and strategic communications. Adept at developing and executing innovative marketing campaigns that enhance brand visibility and drive customer engagement. Skilled in cross-functional team leadership, project management, and data-driven decision-making. Currently leading the marketing efforts at Tantric Collective London, a cutting-edge creative agency specializing in holistic brand experiences.

Professional Experience

Marketing Manager | Tantric Collective London
London, UK | January 2020 – Present

  • Spearheaded the development and execution of integrated marketing campaigns that increased brand awareness by 35% and client acquisition by 20%.
  • Managed a team of 8 marketing professionals, overseeing content creation, social media strategy, and performance analytics.
  • Collaborated closely with the creative team to produce compelling visual and written content that aligned with brand values and resonated with target audiences.
  • Developed and maintained strong relationships with key clients, ensuring high levels of satisfaction and repeat business.
  • Implemented a data-driven approach to campaign optimization, leveraging analytics tools to refine strategies and improve ROI by 15%.
  • Successfully launched a rebranding initiative for a major client, resulting in a 25% increase in customer engagement within the first quarter.

Senior Marketing Executive | Creative Horizons Agency
London, UK | June 2016 – December 2019*

  • Led digital marketing campaigns that achieved a 40% increase in online engagement and a 30% boost in conversion rates.
  • Coordinated with cross-functional teams to deliver cohesive marketing strategies that aligned with overall business goals.
  • Played a key role in expanding the agency's social media presence, growing the follower base by 50% across multiple platforms.
  • Managed the production of marketing materials, including brochures, newsletters, and promotional videos, ensuring consistency in messaging and branding.
  • Analyzed market trends and consumer behavior to identify new opportunities for client campaigns, resulting in a 10% increase in revenue.

Marketing Coordinator | Trendsetters Media
London, UK | January 2014 – May 2016

  • Supported the marketing team in executing campaigns that increased brand visibility and client engagement.
  • Assisted in the creation and distribution of marketing content across digital and traditional channels.
  • Conducted market research to inform campaign strategies, providing actionable insights that contributed to a 15% growth in market share.
  • Coordinated events and promotional activities, contributing to a 20% increase in lead generation.



Education

Bachelor of Arts in Marketing
University of Westminster, London | 2013*



Skills

  • Digital Marketing
  • Brand Management
  • Social Media Strategy
  • Content Creation
  • Data Analysis & Reporting
  • Project Management
  • Team Leadership
  • Client Relationship Management
Resume created on DoYouBuzz
  • Spearheaded the development and execution of integrated marketing campaigns that increased brand awareness by 35% and client acquisition by 20%.
    Managed a team of 8 marketing professionals, overseeing content creation, social media strategy, and performance analytics.
    Collaborated closely with the creative team to produce compelling visual and written content that aligned with brand values and resonated with target audiences.
    Developed and maintained strong relationships with key clients, ensuring high levels of satisfaction and repeat business.
    Implemented a data-driven approach to campaign optimization, leveraging analytics tools to refine strategies and improve ROI by 15%.
    Successfully launched a rebranding initiative for a major client, resulting in a 25% increase in customer engagement within the first quarter.

Senior Marketing Executive

creative horizons
Since June 2016
  • Senior Marketing Executive | Creative Horizons Agency
  • London, UK | June 2016 – December 2019*
  • Led digital marketing campaigns that achieved a 40% increase in online engagement and a 30% boost in conversion rates.
  • Coordinated with cross-functional teams to deliver cohesive marketing strategies that aligned with overall business goals.
  • Played a key role in expanding the agency's social media presence, growing the follower base by 50% across multiple platforms.
  • Managed the production of marketing materials, including brochures, newsletters, and promotional videos, ensuring consistency in messaging and branding.
  • Analyzed market trends and consumer behavior to identify new opportunities for client campaigns, resulting in a 10% increase in revenue.