Spearheaded the Canada Consumer market segment internal newsletter and supported our Global Retail Softlines (fashion) calls, elevating communication engagement
Drove business development and internal initiatives, advancing growth within the Consumer market, mainly our Retail Softlines industry
Played a key role in client engagements, specializing in customer-centric projects (e.g., customer offering strategy, customer segmentation strategy, customer invoicing redesign, customer care management system strategy, etc.)
Collaborated with the team to strategically allocate inventory across stores, optimizing stock levels for maximum impact
Developed analytical insights enhancing the team’s ability to validate and complement qualitative store feedback, influencing inventory management decisions and guiding the design team
Contributed to product development meetings, actively optimizing product assortments for heightened market appeal
Pioneered the omnichannel customer experience project by orchestrating the visual merchandising across 15 branches, respecting the branding behind the private labels and ensuring a seamless blend of online and in-store aesthetics
Directed a team of 15 stylists and assistants, aligning their efforts with directives from the buying office to create visually impactful displays that resonated with the brand’s vision and inspired our in-store teams
Developed comprehensive visual merchandising guidelines, fostering consistency across all branches, and providing constructive feedback to enhance team performance
Demonstrated adept problem-solving skills in resolving various inventory management challenges, contributing to streamlines operations and improved stock control
Detailed Description
Note: Unfortunately, the project could no longer be a priority for the company and was terminated.
Collaborated with a senior buyer to curate, negotiate and develop merchandise for highly profitable category, adhering to seasonal budgets, and achieving targeted margins and sell-through rates
Conducted in-depth analysis on a sub-sector of a prominent Canadian creative industry, providing valuable insights to enhance support for the Canadian fashion sector and boost exports
Company Description
Cultural Affairs - International Trade Branch - Creative Export Canada
Directed teams of 15 stylists and dressers, orchestrating captivating presentations at notable runway shows, including esteemed events like Prague Fashion Week, ensuring models authentically represented brand identities
Cultivated and maintained relationships with 45+ fashion brands, earning trust to portray their brand images effectively through fashion editorials and look books
Lead production teams to successfully produce their sample collections for well-known Canadian fashion weeks, such as Toronto Fashion Week
Achieved +75 fittings on clients and altered merchandise for an important Canadian figure, Pat McDonagh
Selected as part of the Consortium, emerging designers group, which presented a runway show at Fashion Art Toronto
Represented a brand at one of the largest fashion trade events, MAGIC
Launched, curated and managed a store only featuring Canadian brands
