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Sophie  DESBOIS

Sophie DESBOIS

Senior Brand Developer & Activator

50 years old
Driving License
SAULON-LA-RUE (21910) France
Employed Open to opportunities
22 years strategic thinking expertise in FMCG and health industry
Expert in consumer centric development and activation, digital tools
Driven by new challenges
Resume created on DoYouBuzz
  • Multidisplinary team leader
    Good
  • Feedback, coaching, training skills
    Good
  • Current team of 5
    Expert
  • Brand stretch, positioning, consumer needs
    Advanced
  • Global portfolio analysis and recommendation : organic and inorganic opportunities
    Good
  • Market opportunities analysis, strong expertise on sales indicators
    Good
  • Brand digital activation
    Advanced
  • Trends reviews on digital and consumer needs
    Good
  • Idea generation
    Advanced
  • Trainer on creative methodologies, moderator
    Expert
  • Expert in potential assessment
    Good
  • Concept writing expert
    Expert
  • Marketing degree - market research teacher for more than 10 years
  • Nutritional french seminar - speaker
  • Strong command of English
  • Level 8+ (Net Test scale maxi 9)