Sophie DESBOIS
Senior Brand Developer & Activator
49 years old
Driving License
SAULON-LA-RUE (21910) France
Employed
Open to opportunities
22 years strategic thinking expertise in FMCG and health industry
Expert in consumer centric development and activation, digital tools
Driven by new challenges
Expert in consumer centric development and activation, digital tools
Driven by new challenges
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Multidisplinary team leader
Good
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Feedback, coaching, training skills
Good
-
Current team of 5
Expert
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Brand stretch, positioning, consumer needs
Advanced
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Global portfolio analysis and recommendation : organic and inorganic opportunities
Good
-
Market opportunities analysis, strong expertise on sales indicators
Good
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Brand digital activation
Advanced
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Trends reviews on digital and consumer needs
Good
-
Idea generation
Advanced
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Trainer on creative methodologies, moderator
Expert
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Expert in potential assessment
Good
-
Concept writing expert
Expert
- Marketing degree - market research teacher for more than 10 years
- Nutritional french seminar - speaker
- Strong command of English
- Level 8+ (Net Test scale maxi 9)
