22 years strategic thinking expertise in FMCG and health industry Expert in consumer centric development and activation, digital tools Driven by new challenges
Responsible to set up brands online activation for france : marketing strategy, media plans,
ROI analysis on digital operations, best practises
Digital news, digital educational reviews, e-trends reviews, connected products & services
CRM platforms, emailing solutions, data management
Several expertises in consumer voice initiatives (bloggers actions, testimonials) and brand voice websites management
Search management (google)
Business Intelligence :
Responsible for international projects for BION
Market research project for french Business unit
"Helicopter view" skill to link research outcomes to brand strategy
Strong ability to transform facts into operational recommendation
Key involvment in innovation with brainstormings, concept writing support, insights collection
Business reportings &analysis : sell out panels, media spendings, category books, insights reviews..
Projects diversity: brand development such as innovation, brand purpose, communication platform, design or activation with brand tracking, shopper surveys, promotional events impact
Strategy : Executive committee support : launch assessments markets forecast, consumer trends, portfolio strategy, organic and inorganic analysis, global brands roll-out assessment
