Expériences — Sophie DESBOIS

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Experiences

Focusing on growing the business, building consumer mindset and guiding innovation strategy.
Created the marketing department within Proteor (Team set-up, working methods, marketing tools, ...)
Managing all marketing tasks and coaching a team from innovation process to activation
Strategical roadmap

Company Description

Leader of P&O fitting in France

Company website

http://www.proteor.com/

Digital :
- Responsible to set up brands online activation for france : marketing strategy, media plans,
- ROI analysis on digital operations, best practises
- Digital news, digital educational reviews, e-trends reviews, connected products & services
- CRM platforms, emailing solutions, data management
- Several expertises in consumer voice initiatives (bloggers actions, testimonials) and brand voice websites management
- Search management (google)
Business Intelligence :
- Responsible for international projects for BION
- Market research project for french Business unit
- "Helicopter view" skill to link research outcomes to brand strategy
- Strong ability to transform facts into operational recommendation
- Key involvment in innovation with brainstormings, concept writing support, insights collection
- Business reportings &analysis : sell out panels, media spendings, category books, insights reviews..
- Projects diversity: brand development such as innovation, brand purpose, communication platform, design or activation with brand tracking, shopper surveys, promotional events impact
Strategy :
Executive committee support : launch assessments markets forecast, consumer trends, portfolio strategy, organic and inorganic analysis, global brands roll-out assessment

Set-up of the department

Bring market expertise and help team to analyse market data
Increase consumer and customer knowledge with surveys

Team of 1

Set-up of the market research department, quantitative & qualitative marketing surveys

Responsible for projects on brands Le Petit Marseillais, Vendome et Prim'age

Involvment on global projects within J&J like Listerine, Roc

Customers : Heineken, L'Oréal, Michelin, SCA

Projects : U&A, Needs and gaps, Trade off, copy testing, brand equity