Sophie DESBOIS
Senior Brand Developer & Activator
50 years old
Driving License
SAULON-LA-RUE (21910) France
Employed
Open to opportunities
22 years strategic thinking expertise in FMCG and health industry
Expert in consumer centric development and activation, digital tools
Driven by new challenges
Expert in consumer centric development and activation, digital tools
Driven by new challenges
Marketing & Communication Director
PROTEOR
Since January 2016
DIJON
France
- Focusing on growing the business, building consumer mindset and guiding innovation strategy.
- Created the marketing department within Proteor (Team set-up, working methods, marketing tools, ...)
- Managing all marketing tasks and coaching a team from innovation process to activation
- Strategical roadmap
Head of Digital marketing and Business Intelligence - France
MERCK KGA ( Division Médication Familiale)
Since September 2010
Full-time
DIJON
France
- Digital :
- Responsible to set up brands online activation for france : marketing strategy, media plans,
- ROI analysis on digital operations, best practises
- Digital news, digital educational reviews, e-trends reviews, connected products & services
- CRM platforms, emailing solutions, data management
- Several expertises in consumer voice initiatives (bloggers actions, testimonials) and brand voice websites management
- Search management (google)
Business Intelligence :
- Responsible for international projects for BION
- Market research project for french Business unit
- "Helicopter view" skill to link research outcomes to brand strategy
- Strong ability to transform facts into operational recommendation
- Key involvment in innovation with brainstormings, concept writing support, insights collection
- Business reportings &analysis : sell out panels, media spendings, category books, insights reviews..
- Projects diversity: brand development such as innovation, brand purpose, communication platform, design or activation with brand tracking, shopper surveys, promotional events impact
Strategy :
Executive committee support : launch assessments markets forecast, consumer trends, portfolio strategy, organic and inorganic analysis, global brands roll-out assessment - Responsible to set up brands online activation for france : marketing strategy, media plans,
Market research manager
MERCK KGA (Division Médication Familiale)
March 2008
to August 2010
Full-time
DIJON
France
- Set-up of the department
Bring market expertise and help team to analyse market data
Increase consumer and customer knowledge with surveys
Team of 1
Market research manager
Johnson&Johnson - Laboratoires Vendome
August 2000
to March 2008
Full-time
Paris
France
- Set-up of the market research department, quantitative & qualitative marketing surveys
Responsible for projects on brands Le Petit Marseillais, Vendome et Prim'age
Involvment on global projects within J&J like Listerine, Roc
Market analyst
ICONE FRANCE
October 1997
to July 2000
Full-time
PARIS
France
- Customers : Heineken, L'Oréal, Michelin, SCA
Projects : U&A, Needs and gaps, Trade off, copy testing, brand equity
-
Multidisplinary team leader
Good
-
Feedback, coaching, training skills
Good
-
Current team of 5
Expert
-
Brand stretch, positioning, consumer needs
Advanced
-
Global portfolio analysis and recommendation : organic and inorganic opportunities
Good
-
Market opportunities analysis, strong expertise on sales indicators
Good
-
Brand digital activation
Advanced
-
Trends reviews on digital and consumer needs
Good
-
Idea generation
Advanced
-
Trainer on creative methodologies, moderator
Expert
-
Expert in potential assessment
Good
-
Concept writing expert
Expert
- Marketing degree - market research teacher for more than 10 years
- Nutritional french seminar - speaker
- Strong command of English
- Level 8+ (Net Test scale maxi 9)
Increase talent's readiness for a next step
Create change agents to foster performance culture
Accelerate innovative and strategic thinking
Expand global leadership competencies and cross-cultural network
Provide senior business and HR leadership visibility to international talents
Create change agents to foster performance culture
Accelerate innovative and strategic thinking
Expand global leadership competencies and cross-cultural network
Provide senior business and HR leadership visibility to international talents
Ad development, copy testing, media planning
- International cooking (indian, lebanese,...)
- Interior decoration, furniture restoration
