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Sophia Morge (Dahri)

Senior Marketing Associate

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Sophia Morge (Dahri)
40 years old
Driving License
Contact me
Professional Status
Employed
Available
About Me
Passionate about Marketing, I am always dreaming up new ideas, concepts and projects.

Take a moment to explore my skills and achievements in project management, integrated marketing and event planning which I've cultivated over the last 9 years.
Experiences
  • Developing, executing and measuring cross sell/up-sell marketing programs in conjunction with internal key stakeholders, on-time and within budget
  • Managing the Loyalty & Retention marketing communications programs
  • Participating in the management and development of quarterly acquisition campaigns
  • Leading co-branded marketing campaigns with new external strategic partners
  • Acting as the product marketing subject-matter expert and working with Product Managers to define user personas and requirements
  • Developing and executing strategic marketing launch plans, including budget, and managing the cross-functional implementation of the plan
  • Define campaign performance metrics and working with analytics teams to measure results
  • Supporting sales channels by providing collateral, positioning, competitive intelligence and
  • Maintaining and refining aspects of product marketing – branding, promotions etc.
Company website
http://www.moneris.com
  • Developing integrated acquisition campaigns (digital programs, paid and organic search, DM, video, trade advertising, radio) in collaboration with agencies and internal stakeholders
  • Tracking and analysing marketing acquisition program results
  • Supporting the sales department through the continuous improvement of sales and training tools
  • Organizing the participation at trade-shows and sponsorship events
Company website
http://www.moneris.com
  • Developing and executing the acquisition and retention Marketing plans for North America
  • Coordinating and analysing the performance of Partner events, exhibitions and conferences
  • Leading the creation and design of innovative collaterals to support the sales department
  • Initiating and managing public relations activities in the North American market.
  • Organizing the Summer Advertising Campaigns using an integrated marketing approach
  • Planning the launch of a new “Sprinter EURO 5” van.
  • Preparing the “2009 Sales training” summit
  • Developing Customer Relationship Management and sales tools
  • Organizing the “Paris Motor Show 2008” for the brands Mercedes-Benz, Maybach and smart.
  • Coordinating the two Press PR days of the tradeshow: arranging press accreditations, interviews and planning two special evenings for journalists.
  • Representing the Communications department during the event.
  • Coordinating the international Busworld exhibition in Belgium.
  • Active participation in organizing the RDA Workshop, a national trade show in Germany.
  • Acting as liaison between suppliers and the Marketing department
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