Sophia Morge (Dahri)
Senior Marketing Associate
40 years old
Driving License
Professional Status
Employed
Available
About Me
Passionate about Marketing, I am always dreaming up new ideas, concepts and projects.
Take a moment to explore my skills and achievements in project management, integrated marketing and event planning which I've cultivated over the last 9 years.
Take a moment to explore my skills and achievements in project management, integrated marketing and event planning which I've cultivated over the last 9 years.
Senior Marketing Associate
Moneris
Since October 2014
Full-time
Toronto
Canada - Ontario
- Developing, executing and measuring cross sell/up-sell marketing programs in conjunction with internal key stakeholders, on-time and within budget
- Managing the Loyalty & Retention marketing communications programs
- Participating in the management and development of quarterly acquisition campaigns
- Leading co-branded marketing campaigns with new external strategic partners
- Acting as the product marketing subject-matter expert and working with Product Managers to define user personas and requirements
- Developing and executing strategic marketing launch plans, including budget, and managing the cross-functional implementation of the plan
- Define campaign performance metrics and working with analytics teams to measure results
- Supporting sales channels by providing collateral, positioning, competitive intelligence and
- Maintaining and refining aspects of product marketing – branding, promotions etc.
Integrated Marketing Communications Associate
Moneris
March 2012
to September 2014
Full-time
Toronto
Canada - Ontario
- Developing integrated acquisition campaigns (digital programs, paid and organic search, DM, video, trade advertising, radio) in collaboration with agencies and internal stakeholders
- Tracking and analysing marketing acquisition program results
- Supporting the sales department through the continuous improvement of sales and training tools
- Organizing the participation at trade-shows and sponsorship events
Marketing and Sales Manager
YESpay (acquired by Worldpay)
September 2010
to March 2012
Full-time
Toronto
Canada - Ontario
- Developing and executing the acquisition and retention Marketing plans for North America
- Coordinating and analysing the performance of Partner events, exhibitions and conferences
- Leading the creation and design of innovative collaterals to support the sales department
- Initiating and managing public relations activities in the North American market.
Marketing Project Manager
Mercedes-Benz France
February 2009
to September 2009
Full-time
Paris
France
- Organizing the Summer Advertising Campaigns using an integrated marketing approach
- Planning the launch of a new “Sprinter EURO 5” van.
- Preparing the “2009 Sales training” summit
- Developing Customer Relationship Management and sales tools
Communications Project Associate
Mercedes-Benz France
March 2008
to December 2008
Full-time
Paris
France
- Organizing the “Paris Motor Show 2008” for the brands Mercedes-Benz, Maybach and smart.
- Coordinating the two Press PR days of the tradeshow: arranging press accreditations, interviews and planning two special evenings for journalists.
- Representing the Communications department during the event.
Marketing Project Coordinator
Mercedes-Benz EvoBus
April 2007
to November 2007
Internship
Mannheim
Germany
- Coordinating the international Busworld exhibition in Belgium.
- Active participation in organizing the RDA Workshop, a national trade show in Germany.
- Acting as liaison between suppliers and the Marketing department
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Project Management
Advanced
-
Project Planning
Advanced
-
Direct Marketing
Advanced
-
Product Marketing
Advanced
-
Event Management
Advanced
-
Event Planning
Advanced
-
Integrated Marketing
Advanced
-
Advertising
Good
-
Budget Management
Expert
-
Campaign Management
Expert
-
Lead Generation
Expert
-
Email marketing
Advanced
-
English (fluent)
Advanced
-
French: mother tongue
Expert
-
German
Good
-
Microsoft Office Suite
Advanced
-
Photoshop
Good
-
Google Analytics
Intermediate
-
Google Adwords
Intermediate
-
HTML
Intermediate
- Moneris Community Support Committee
- DSAT (Down Syndrom Association Toronto
- WWOOF (Willing Workers On Organic Farms)
- Sewing
- Australie
- Canada
- Europe
- Amérique Centrale
- USA