sonia De Laurentis
Marketing & Communication Director
Neuchâtel (2000) Switzerland
PROFESSIONAL STATUS
Employed
Available
PROFILE
Creative marketing and communication leader with extensive experience within the luxury industry. Expert in digital strategy with strong communication & projects management skills. Strategic & analytic thinker with relevant experience in team management
WORK EXPERIENCE
INTERNATIONAL TRADE MARKETING MANAGER
PARMIGIANI FLEURIER
Since June 2022
- Responsible of dedicated marketing plans for our key partners WW
- • Align markets marketing plans to the Maison strategy
- Provide 360° launch packages on novelties
- Creation of brand editing material (catalogues, brand books, user manuals, brochure) & Corporate material (coffrets, wrapping material, gifting)
- Manage the brand retail ID implementation in our retail network (new openings, renovations, furnitures management, budget), Visual Merchandising and Pop-Up formats
- Responsible of training program & material
- Lead the international brand trade & press events & manufacture visits program
- Management of external creative agencies and partners (briefing, follow-up, projects allocations, Budgets)
- Manage the A&P brand budget & 2 direct reports
International Marketing Director
PFCH Luxe Chopard Parfums
January 2017
to December 2020
- Leaded and created the perfume strategic marketing team including brand vision, portfolio strategy, creative product development, communication, digital and training (6 managers)
- Defined the brand strategy, 3 years plan, positioning and storytelling content
- Launched Chopard Parfums novelties to hit: 1) Top 10-20 rankings in Middle East region 2) reach younger clientele in Asian markets
- Developed the communication strategy at 360 degrees, including Image, ADV,
Digital, PR - Created the specific digital approach and guidelines tailored made for markets
- Ensured the trade marketing presentations to clients at international events
- Managed the international strategic marketing budget
Senior Strategic Marketing Manager
Bulgari-LVMH, Neuchâtel
January 2012
to December 2016
- Leaded three managers within the beauty care division
- Provided the 3 years plan brand & portfolio strategies
- Elaborated pillar growth strategies reaching top 10 positions in Asia & EMEA
- Created the communication strategy by coordinating the different teams (Digital, ATL, BTL, PR, Training)
- Defined the sales targets, analyzing sales results & monitoring competition strategies
- Managed the international strategic marketing budget
Strategic and Trade Marketing Specialist
Bulgari-LVMH, Neuchâtel
January 2001
to December 2011
- Developed growth strategies for key lines, achieving top 10 positions in Asia & EMEA
- Led cross-functional teams in designing communication strategies that doubled business growth over 10 years
- Oversaw content development, integrating sustainability themes into product storytelling and media campaigns
- Defined sales targets, analyzed performance & monitored competitor strategies
- Monitored the project feasibility: design, technical/financials
- Managed the international strategic marketing budget
