sonia De Laurentis
Marketing & Communication Director
Neuchâtel (2000) Switzerland
PROFESSIONAL STATUS
Employed
Available
PROFILE
Creative marketing and communication leader with extensive experience within the luxury industry. Expert in digital strategy with strong communication & projects management skills. Strategic & analytic thinker with relevant experience in team management
WORK EXPERIENCE
INTERNATIONAL TRADE MARKETING MANAGER
PARMIGIANI FLEURIER
Since June 2022
- Responsible of dedicated marketing plans for our key partners WW
- • Align markets marketing plans to the Maison strategy
- Provide 360° launch packages on novelties
- Creation of brand editing material (catalogues, brand books, user manuals, brochure) & Corporate material (coffrets, wrapping material, gifting)
- Manage the brand retail ID implementation in our retail network (new openings, renovations, furnitures management, budget), Visual Merchandising and Pop-Up formats
- Responsible of training program & material
- Lead the international brand trade & press events & manufacture visits program
- Management of external creative agencies and partners (briefing, follow-up, projects allocations, Budgets)
- Manage the A&P brand budget & 2 direct reports
International Marketing Director
PFCH Luxe Chopard Parfums
January 2017
to December 2020
- Leaded and created the perfume strategic marketing team including brand vision, portfolio strategy, creative product development, communication, digital and training (6 managers)
- Defined the brand strategy, 3 years plan, positioning and storytelling content
- Launched Chopard Parfums novelties to hit: 1) Top 10-20 rankings in Middle East region 2) reach younger clientele in Asian markets
- Developed the communication strategy at 360 degrees, including Image, ADV,
Digital, PR - Created the specific digital approach and guidelines tailored made for markets
- Ensured the trade marketing presentations to clients at international events
- Managed the international strategic marketing budget
Senior Strategic Marketing Manager
Bulgari-LVMH, Neuchâtel
January 2012
to December 2016
- Leaded three managers within the beauty care division
- Provided the 3 years plan brand & portfolio strategies
- Elaborated pillar growth strategies reaching top 10 positions in Asia & EMEA
- Created the communication strategy by coordinating the different teams (Digital, ATL, BTL, PR, Training)
- Defined the sales targets, analyzing sales results & monitoring competition strategies
- Managed the international strategic marketing budget
Strategic and Trade Marketing Specialist
Bulgari-LVMH, Neuchâtel
January 2001
to December 2011
- Developed growth strategies for key lines, achieving top 10 positions in Asia & EMEA
- Led cross-functional teams in designing communication strategies that doubled business growth over 10 years
- Oversaw content development, integrating sustainability themes into product storytelling and media campaigns
- Defined sales targets, analyzed performance & monitored competitor strategies
- Monitored the project feasibility: design, technical/financials
- Managed the international strategic marketing budget
Digital Marketing & Artificial Intelligence Program
Digitalizers Neuchâtel
September 2024
to December 2024
Business Sustainability Management Online Course
University of Cambridge London
June 2021
to October 2021
Media plan, SEO, SEA, Web listening, Social platforms, Brand content, Ecommerce, CRM, Google analytics
International Marketing & Communication, International trade, International Business Strategy, International Finance, Economics of International Business, Analytical Techniques
Bachelor Degree of European Management (2.1 grade)
Middlesex University Business School London
1997
to 1999
Specialized in Global and International Marketing, Business Law, Finance, Business Accounting, Corporate Strategy and European Structural Changes
The CESEM Mediterrannée business school is now named Kedge Business School.
studied Marketing, Finance Human Resources, Management, Accounting
studied Marketing, Finance Human Resources, Management, Accounting
Equivalent to A levels in Mathematics, Chemistry, Physics, Biology, French, English, German and Philosophy
CERTIFICATIONS
IBM SKILLSBUILD ARTIFICIAL INTELLIGENCE FONDAMENTALS
SKILLS
Languages
- ENGLISH C1 - Fluent written and spoken
- FRENCH C2 - Native
- ITALIAN C2 - Native
- GERMAN B2 - Intermediate
Strategic Marketing
- Strategic and analytical skills
- Brand vision & portfolio strategy
- Brand positioning & storytelling
Digital Marketing
- Social Platforms
- Media Relations
- PR/event
- Content creation
- Planning
Trade marketing
- Retail experience
- Launch dynamics
- Merchandising
- Trade/commmercial presentation
- Training
Computing
- Social platforms, Canvas, Gamma, CapCut
- Microsoft 365, SAP, Notion, Microsoft project
- IA Tools (Chat GPT's, Perplexity...)
INTERESTS
Sports
- SWIMMING: 10 years of practice. International competitions level
- ATHLETICS: Participation at the French cross-country championship in Lyon (1995)
- SKIING: 25 years of practice, Hikking
- SWIMMING: 10 years of practice. International competitions level
Travel
- True passionate of the beauty of nature and constant need to experience new cultures & historical sites
