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Son Phạm Thái

Adventurous Brand Marketer With Burning Passion For FMCG

FMCG
Assistant Brand Manager
brand content
Promotion
Adventurous
Son Phạm Thái
32 years old
Ho Chi Minh (70) Vietnam
Professional Status
Employed
Open to opportunities
About Me
I am a resilient Vietnamese marketer with high responsibility, who is especially obsessed about FMCG. I love engaging in every brand activities and communication campaigns. Cooperate and having fun with my co-workers is a must for me and I love refreshing my energy with people around my working environment. My motto is "be the person you want to meet"; helping my co-workers, maintaining good relationship and encouraging them is part of what I do.

My view on marketing is to always bring value & happiness to the consumer audience through adding extra flavor of creative contents. Branding is more than sale and by giving the consumers value and positive vibes, the company will win their heart and wallet. If you want a unique marketing campaign that brings valuable experiences to the consumers and good results in marketing objectives, then I am the person you are looking for.
Resume created on DoYouBuzz
  • Manage brand image of Guardian health&beauty stores across Vietnam include: advertising, promotions, PR, digital & social fanpage
  • Cross-department communication to design new promotion scheme for each campaign
  • Manage digital, social, event, creative agencies to achieve deliverables
Detailed Description
  • Increase website traffic by 200%, unique visitors by 110%, visit duration by 50% vs LY
  • Oversee design, printing and lealflet distribution of more than 150,000 catalouges monthly.
  • Managed digital, printing, production agencies to execute marketing campaigns
  • Increased brand awareness through store display, PR campaign, TVC production.
Company Description
The number one largest retail group in Asia Pacific. Focusing on retail chains in supermarkets, health&beauty stores, convenience stores.
Company website