Sofia Megzari - HEC Paris Grande Ecole, Entrepreneur

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Experiences

Identifyed and followed leads to increase customer base
Worked with CEO to formulate business development and sales strategies

Set up a network of 20+ food influencers and partners, including a national food distributor
Developed brand awareness through social media, SEO, newsletters and PR
Raised 20K€ through two national startup competitions

Led market research for new hotel projects in Turkey, Switzerland and Poland
Provided financial reports and feasibility studies of new projects
Prepared the development strategy in Romania
Organised IHG France 2016 Roadshow, gathering 40+ investors and hotel owners

Worked with executive members in setting a marketing positioning for new and existing fragrances
Led extensive internal and external follow-up on packaging, samples, pricing and artwork
Communicated with all departments to ensure products meet quality standards
Designed weekly newsletters to keep team on the forefront of emerging industry trends

Trained by Swarovski head office to the jewelry market’s basics and noble raw materials
Managed store operations, merchandising, sales
Developed customers’ loyalty through sales & gifts campaigns

Education

Grande Ecole Program with a major in Digital Business

Learn more

Erasmus Exchange Program, Galatasaray Üniversitesi, Istanbul, Turkey

Skills

Business Modeling
Pitch Presentation
Sales Development
Team Work
Multi-tasking

Google Digital Active Certification
Social media marketing
SEO
Wordpress
Sketch
Microsoft Office

French
English
Arabic
Spanish