SEO Expert: SEO strategy & implementations; content creation & curation; Bloggers management; Get sites out of google penalties; Suggestions of improvements to content & Web teams; iMacros creation; Monitoring.
Social Media specialist: Responsible for hotels Social Media strategy to grow their online communities, build loyalty and create an universe of values around the brand. It includes the establishment of a community management plan, launching facebook ad campaigns, sweepstakes or contests and developing creative actions.
Web Analytics Expert -Google Analytics Certified- Web analytics to monitor web/campaigns performance, solve tracking issues and propose improvements
Google Adwords Campaign - G. Adwords Certified- Set up and run Google Adwords tests
Different functions related to CRM, ERP, XRT products: events, merchandising, direct marketing, channel mk, on line marketing, corporate visual identity, advertising, card´s graphic design, content´s updating, among others.
How to grow an app's user base using Firebase Analytics, a free and unlimited analytics solution. You'll be able to learn who your users are and how they interact with your app.
Understand AJAX and its differents implementations. Detect when it is used and how; Detect if the implementation is indexable, crawlable by robots and accesible for users.
-Google Analytics Certified Professional (score: 98%) -Google Adwords Fundamentals (score: 92%) -Measure your customer-centric marketing -Google Tag Manager Fundamentals -Ecommerce Analytics: From Data to Decisions -Advanced Google Analytics
AERCO (Asociación Española de Responsables de Comunidad Online)
July 2011
to September 2011
These courses enable to effectively acquire the needed knowledge to become a Social/community Management professional and clearly understand the Social Media fundaments and tools
Web Analytics: Google Analytics, Google Tag Manager, Data Studio, Tableau, Power BI, Sweetspot, SalesForce (Google Analytics integration with custom fields), R-Studio, Optimize, Hotjar, Crazy Egg, Chrome Console & Extensions.
SEO: Web CEO, Screaming Frog, WebPageTest, GTMetrix, MajesticSeo, SemRush, Ahrefs, Search Console, Panguin Tool, Xenu, SEO tools for Excel., Link Detox, Keyword Planner.
PPC: Google Adwords Editor, SemRush, Facebook Business Manager.