Surbhi Singh
Investment Banking Associate, Management Graduate
Business Strategy
Investment banking
Finance
Technology
Digital Strategy
31 years old
Driving License
Mumbai (400101) India
Professional Status
Employed
Open to opportunities
About Me
I am a recent management graduate, trained in finance and strategy. My training as an engineer has armed me with excellent analytical capabilities and studying finance has given me an eye for detail. I hope to apply both in solving business problems by leveraging data and inter-disciplinary approaches.
Business Development Intern
Heroleads
April 2017
to June 2017
Internship
Bangkok
Thailand
- Evaluated cost effects and worked with Innovation lead on a keyword level call attribution system for digital ad campaigns to increase campaign targeting accuracy by 40%
- Researched and trained team on an automation tool for monthly client reporting which reduced costs by 50% and man-hours spent by 80%
- Assessed the need for a marketing automation tool to improve lead conversion and quality and suggested a roadmap for implementation
Company Description
Performance digital marketing firm based out of Thailand
Company website