Experience — Simon Godreau

Positive attitude
Entrepreneurial spirit
Ready to take initiative

I consider myself a responsible, dynamic and highly motivated individual who works confidently both in a team setting and independently. I have great experience working in multicultural environments, where I have developed excellent team-player skills.

I cannot avoid feeling very enthusiastic about working in my fields of interest and therefore hope that in consideration of my CV, you will be persuaded of my potential to perform well and to make a real contribution.

Resume created on DoYouBuzz

Experiences

Developing a deep understanding of Soldo Products & Solutions and communicating value clearly to internal and external stakeholders
Actively seeking qualitative and quantitative market insights, and circulating core findings across the team to help maintain Soldo's competitive edge
Product positioning and messaging
Coordinating product launches
Fostering collaboration with cross-functional teams including product, legal, sales, CSM, support and strategy to ensure alignment on strategic priorities and direction
Supporting Product Content with benefit-oriented content creation e.g emails, blog posts, landing pages, website content

Launch and structure the Product Marketing function at Pennylane
User insights: understand clearly who our users are and how they are using our product, developing sharp customer insights
Product Roadmap Prioritization: suggest key strategic roadmap decisions to pursue continued growth & user satisfaction
Product Presentation: handle product positioning, product messaging, final word on names, taglines, value propositions & marketing content
Upsell Strategy: drive & execute the upsell strategy, by delivering marketing campaigns & aligning the sales teams
Product Usage Engagement: drive feature adoption & usage
New Features Communication: ensure perfect roll-out & messaging for new features
Product vs Competition: strategically adapt our product presentation & roadmap prioritization thanks to competition insights & monitoring

Leading the Go-To-Market strategy for each solution (value proposition, persona definition, pricing strategy, business targets, )
Designing relevant product marketing kits (Sales decks, Demos, Datasheets, blog articles, ROI calculators, ...) to support the Go-To-Market strategies
Managing the relation with partners (SaaS)
Supporting the Sales teams in reaching their business targets on product lines
Product ROI Engagement: increase the value & perception of value for all customers

Creating and communicating guidelines for processes, tools and partnerships
Developing, improving and monitoring the SEO/ SEA / acquisitions strategy
Creating content to promote the service and enhancing the SEO: news, videos, program descriptions, newsletters, e-mailings…
Monitoring web and social media analytics to fine-tune the marketing efforts (analysis, AB testing, etc.)
Managing the relationship with influencers and journalists

Company Description

Edukys.com is a student loan crowdlending platform based in France. We connect students (age > 18) with individuals who act as lenders, in order to finance their higher education.

Company website

http://www.edukys.com

Developing the online/offline go-to-market plan for all countries (France, Spain, Italy), deciding on the optimum budget allocation across channels;
Monitoring the performance of each marketing channel; identifying and implementing opportunities for improvement;
Hands-on management of digital activities, including PPC, Retargeting, Paid Social, Mobile & Affiliates
Developing online/offline campaign communication strategies, as well as implementing and evaluating these campaigns.
Supporting the recruitment and selection process, for both internal staff and outsourcing contracts.

Setting financial objectives
Developing Adtrafic business on the french market
Social Media : Facebook, Twitter, Google+, Pinterest
Publisher Account Manager
Adverstiser Account Manager

Company Description

Adtrafic helps advertisers and publishers in buying and selling online ads through our marketplace. We specialize in advertising on blogs and through social media.

Setting financial objectives
Developing Afiliapub business, marketing, sales, commercial, communication and SEO strategies
Managing strategic, including business plan & sales strategy development.
Developing brandmark, website traffic growth and advertising revenue.
Implementing office policies, strategies and procedures,
Maintaining the office team by recruiting, selecting, orienting and training employees

Company Description

Created in 2011 in Afiliapub is a leading affiliate network for Latam countries, specializing in elivering direct traffic through online campaigns to brands focusing on markets such as Portuguese, Spanish, South American and Brazilian markets.

Afiliapub key numbers (2011) as Director: