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Simon Cousin

Simon Cousin

Marketing and PR Manager

email marketing campaigns
digital marketing
marketing strategy
conversion improvements
marketing targeting
39 years old
Driving License
Punaauia (98718) French Polynesia
Employed Open to opportunities
Young professional, eager to learn with a digital marketing background, I work on improving the web presence of Le Méridien Tahiti and Bora Bora hotels. In the mean time I carry on the usual marketing and PR work.
Resume created on DoYouBuzz
  • Implementing the responsive design
  • Establishing proficient email marketing strategy
  • Updating online partner platforms Virtuoso and TourCom
  • Update marketing content from website, brochures, powerpoints
  • Analyzing and optimizing website performances of borabora.com and Yestahiti.com
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Marketing and PR Manager

Le Méridien Tahiti + Bora Bora
August 2013 to January 2016
Full-time
Punaauia
French Polynesia
  • Website content management
  • Email Marketing
  • SEO & SEM
  • Creation and update of online and offline collaterals
  • Social media management
  • Tracking, follow-up and reporting of the marketing campaigns
  • Management of the PR demands
  • Planning and management efficient communication for the resorts' events
  • Lead and train Marketing interns

Marketing Associate

Symtrax
August 2012 to August 2013
London
United Kingdom
  • Search Engine Optimisation
  • Google Adwords Campaigns
  • Linkedin ads Campaigns
  • Website Content Management
  • E-Mail Blast Campaigns
  • Insights and Analysis
  • Webinar Management
  • Banner, slashscreen, brochures and stand design

Online Marketing Manager

Mandala Games
May 2011 to November 2011
Internship
Nantes
France
  • User Acquisition, Retention and Monetization
  • Benchmarking
  • Community Management
  • Dashboard design
  • Google Display campaigns design
  • SEO/SEM strategy optimization
  • Google Analytics implementation
  • Identification of the potential partners
  • Newsletter management and creation with Mailchimp
  • KPI identification and optimization
  • Reporting
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Online Marketing Coordinator

brandsExclusive
March 2010 to August 2010
Internship
Sydney
Australia - New South Wales
  • Market Study
  • Supporting online marketing functions and campaigns
  • Marketing Control
  • Design of offline and online communication materials: banners, newsletters, flyers
  • Street marketing study
  • Design of a microsite
  • Competitive Intelligence
  • Website Optimization
  • Social media campaign implementation
  • Benchmarking
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  • Scuba diving - PADI Open Water
  • Kitesurfing
  • Swimming
  • Hiking
  • Surfing
  • Google Analytics
  • Trustyou
  • Wordpress
  • Sharepoint
  • Hootsuite
  • Sprinklr
  • ASPX
  • HTML
  • CSS
  • Dreamweaver
  • Linkedin Ads
  • Google Adwords
  • Photoshop
  • Illustrator
  • Indesign
  • Stream Send
  • Proficient with MailChimp

MBA

University of Moncton - Canada

September 2010 to May 2011
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Erasmus Exchange

Cracow University of Economics - Poland

September 2009 to March 2010
English Tracks
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Master Marketing

Business School of Normandy - France

September 2007 to July 2009

BTS Technical Salesman (advanced vocational diploma)

Lycée Grandmont

September 2005 to July 2007
Technical Salesman Electrical and Mechanical mention
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