Simin Cao
Management Trainee
Marketing Intern
Geraldton Fisherman's Co-operative Limited
September 2016
to December 2016
- Introduced company’s new lobster brand BROLOS to China and launched products in three pilot cities
- Performed PEST analysis to assess macro environment and helped identify two unique selling propositions by providing recommendations on market segmentation and differentiation
- Proposed in total nine marketing strategies on advertising, sales promotion, public relation, and direct and digital marketing specifically aligned with domestic business environment
Marketing Assistant
GDUFS Culture and Innovation Limited
May 2014
to May 2015
- Attracted 600+ shoppers on opening day by publicizing university-owned souvenir shop and creative workshop to university students and alumni
- Directed market research via survey with 1.5K+ target customers to investigate product preference and presented analysis on collected results
- Increased number of followers to 30K+ from 213 when operating company’s official social media account Wechat, streaming online customers to offline physical shop on campus
Student Startup Team
GW Ling Long Healthy Food Shop
November 2014
to May 2015
- Formulated business proposal and obtained purchase price 10% lower than budget by initiating negotiations with supplier
- Generated RMB 21K revenue by closing 280 deals in first month by conducting selling pitch to 400+ target customers