Simin Cao

Experiences

Introduced company’s new lobster brand BROLOS to China and launched products in three pilot cities
Performed PEST analysis to assess macro environment and helped identify two unique selling propositions by providing recommendations on market segmentation and differentiation
Proposed in total nine marketing strategies on advertising, sales promotion, public relation, and direct and digital marketing specifically aligned with domestic business environment

Attracted 600+ shoppers on opening day by publicizing university-owned souvenir shop and creative workshop to university students and alumni
Directed market research via survey with 1.5K+ target customers to investigate product preference and presented analysis on collected results
Increased number of followers to 30K+ from 213 when operating company’s official social media account Wechat, streaming online customers to offline physical shop on campus

Formulated business proposal and obtained purchase price 10% lower than budget by initiating negotiations with supplier
Generated RMB 21K revenue by closing 280 deals in first month by conducting selling pitch to 400+ target customers

Interests

Skills

Led 78 association members as president to organize 2016 Overseas Programs Briefing Conference on two campuses, attracting 2K+ audience and achieving 91% attendance rate on weekdays (Dec 2015)
Director of reception team of 2015 Asian University Presidents Forum, led 120 team members to render reception to over 150 university presidents from Japan, Korea, U.S., etc. (Oct 2015)

Created and implemented tutoring system to ensure 94 association members develop transferrable skills
Selected by the Guangdong Provincial Government as cultural visitor to Higher School of Economics, Moscow, exchanging views with professors and over 30 Russian university students (Aug 2015)

Education

Exchange at Aalto University, Finland

GPA: 3.7/4.0
Exchanged at Bern University of Science & Technology, Switzerland (Feb – Aug 2016)

Management Trainee