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Verónica Silva Gómez

Verónica Silva Gómez

Marketing Coordinator

Marketing Strategy
Marketing Management
Online Marketing
Management control
Travel Retail
Madrid (28027) Spain
Project initiator Open to opportunities
  • Brand orientation and approach on Facebook profile.
  • Designing publications and campaigns plan.
  • Management and budget control.
  • Contribute to the annual marketing plan.
  • Manage supplier relationships (locally and internationally).
  • Participe and support on the digital project Reserve & Collect: customer journey strategy, make translations, check the web content correct operation, develop communication proposals, identify improvement opportunities, project follow-up.
  • Prepare documentation for arguments to clients on different campaigns.
  • Direct assistance on promotional activities in store, assembly of campaigns, arrange shipping materials.
  • Calculate and allocate prices to novelties.
  • Verify online benchmark among most important markets.
  • Manage and support assortment data base maintenance for internal use.
  • Support and manage price incidents per airports for LATAM and Europe.
  • Give support on Demand Review.
  • Follow-up daily sales reports from Italy.
  • Check all catalogue sections before every launch campaign.
  • Customize corporate presentations.
  • Develop and coordinate meeting schedule.
  • Management and control outstanding ads with different media.
  • Prepare payments proposal made to suppliers.
  • Management and control campaigns reports.
  • Coordinate timesheet between media planners, account executives and
    copywriter’s team.
  • Budget management and control for HR department.
  • Headcount follow-up.
  • Keep KPI’s under control.
  • Reporting and database management.