Develop pricing strategies, balancing firm objectives and customer satisfaction.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.
Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.
Research and analysis followed by continuous evaluation of an organization or campaign strategy by: conducting focus groups; co-coordinating surveys;researching recent reports and articles; or Commissioning market research.
Initiating and planning PR campaigns: defining goals; analyzing problems and opportunities; liaising with management and clients (internal and external)
Writing and editing press releases
Answering enquiries from individuals, journalists and other organizations
Developing and maintaining good working relations with the media
Promote The Body Shop products in local and international magazine, newspapers, radios and TVs.
