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shreya sethi

Graduate Role

shreya sethi
Professional Status
Unemployed
Available
Resume created on DoYouBuzz
  • Conducted market research for 5 Industries to enhance their product’s brand positioning strategies
  • Participated in the content creation and conceptualisation of brand marketing campaigns
  • Involved in Brand Strategy formulation for Banking, E-Commerce and Retail Industry
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  • Performed risk assessment and management to ensure minimum loss of the firm’s revenue
  • Selected as a mentor to train, support and guide 25 incoming interns to successfully deliver their internship projects and presentations to the senior management of the firm, thereby enhancing their internship experience, conversion rate and the firm’s brand value.
  • Collaborated effectively and developed strong relationships with global teams across several divisions
  • Identified trends of issues causing exceptions and conducted deep dive analysis to investigate and fix its root cause, thus maintaining the ledger integrity of the firm’s books and records
  • Contributed ideas towards developing solutions to enhance efficiency in the operational framework and assisted in managing projects within Global Control
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  • Monitored daily transactions and performed data reconciliations to ensure the ledger integrity of the books and records of the firm
  • Conducted project research by liaising with different divisions, collating data, analysing and interpreting financial data across assets
  • Presented the research findings and recommended a solution to resolve the business challenges faced by the Risk Management team. The recommendation suggested was implemented the following year and successfully minimised risk exposure of the firm over the coming years.
  • Performed Brand Anatomy, Positioning and Development exercises to enable launch of new products
  • Assisted in contributing towards the consumer insight development
  • Designing content for advertisements Online and Offline ( Tv, Radio, Print)
  • Participated in building and implementing Social Media Marketing as a part of Digital Marketing
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Masters in International Management

IVEY Business School

August 2016 to May 2017
During my studies, I worked closely on a Consulting project with one of the Top 5 Banks in Canada to explore the Fintech environment and analyze potential opportunities to expand its business, in key developing countries.
I also collaborated with a leading FMCG company to advise effective product marketing and rebranding strategies

Masters in International Management (CEMS)

HKUST, Hong Kong

August 2016 to May 2017
The CEMS Master's in International Management (CEMS MIM) is a joint degree delivered by CEMS Academic Members. It is a postgraduate degree open to a select group of students enrolled in a Master’s programme at one of the leading universities in the CEMS Alliance.

BBA ( Bachelor in Business Administration)

Christ University, Bangalore, India

June 2011 to April 2014
Rated #1 in India for BBA by India Today & A C Nielsen.
I was appointed the leadership position as a class representative and the head for management fests in the university.
  • Volunteered to teach subjects, dance and life skills to 40+ underprivileged children
  • writing poems, creative content, articles
  • Trained in Salsa, Jazz, Western and Bollywood dance
  • Loves travelling across the globe, exploring different cultures and interacting with diverse people