shirley cheng
Agile, Determined and an Active team player. Seeking for opportunities and exciting challenges.
Marketing
Business strategy
Consultancy
30 years old
Singapore (368059) Singapore
Nearing graduation
Available
I am an outgoing individual with a global mindset. Having the privilege to travel extensively and spending some time in different countries (Singapore, London, Germany and Australia) has exposed me to diverse environments and sharpened my awareness towards cultural diversity. This allows me to better hone my ability to empathize and built up adaptability. Consequently, I seek to find a job that allows me to travel and perhaps, rotate between countries after some time in order to better immerse in the local culture.
I also believe in the value of collaboration and open discussion in order to achieve the optimal solution. Hence, I would describe myself to be open to differing views and see healthy debates and objective criticisms as a learning process to help me improve further, obtain new knowledge and grow as an individual. Throughout my academic years and internship opportunities, I realized that solving problems within a team setting excites me the most. I love a challenge and enjoy the ability to be creative given the constraint set forth in the problem.
As such, I would describe my dream career to be one that is dynamic, packed with challenges and opportunities and allows for creativity. Hence, I truly believe that the consulting field will be a great fit for me as it presents numerous challenges and problem-solving opportunities in different fields. I would really wish for an opportunity to be part of this community.
I also believe in the value of collaboration and open discussion in order to achieve the optimal solution. Hence, I would describe myself to be open to differing views and see healthy debates and objective criticisms as a learning process to help me improve further, obtain new knowledge and grow as an individual. Throughout my academic years and internship opportunities, I realized that solving problems within a team setting excites me the most. I love a challenge and enjoy the ability to be creative given the constraint set forth in the problem.
As such, I would describe my dream career to be one that is dynamic, packed with challenges and opportunities and allows for creativity. Hence, I truly believe that the consulting field will be a great fit for me as it presents numerous challenges and problem-solving opportunities in different fields. I would really wish for an opportunity to be part of this community.
Marketing Intern
Weiss Umwelttechnik GmbH.
January 2018
to March 2018
- Performed industry and market research. Includes researching on competitors profile and regional analysis.
- Involved in a new website completion project. This includes translating and writing short product description in Chinese for the Chinese page.
- Involved in an online marketing strategy project for the China market. Helped to devise a marketing strategy for China which includes researching and analysing the different types of social media used in China, profiling the different local marketing agencies and data hosting partners, identifying keywords that competitors used to describe their products and analysing the Chinese webpage of its close competitors before arriving at a conclusion.
Assurance Intern
Ernst & Young (SG)
December 2015
to February 2016
- Vouching and preparing certain sections of the audit work paper (e.g. cash, intangible assets, plant, property and asset, loans and borrowings etc).
- Perform reasonableness test for depreciation and interest expense.
- Other administrative work such as sending out bank confirmation and statutory review.
- Microsoft Word
- Microsoft Excel
- Microsoft Powerpoint
Bachelor of Business Administration – Accountancy (Honours)
National University of Singapore
August 2013
to May 2017
Cumulative Average Point: 3.89/5
Scholarship: NUS Business Dean's – Mochtar Raidy Scholarship for 5 years
Semester Abroad: Cass Business School, City University of London
Final Year Business Project: Consultancy project with Intac System Solution Pte. Ltd (A+)
Relevant Coursework: Pricing Models & Strategy (A-); Asian Markets and Marketing Management (A-)
Learn more
Scholarship: NUS Business Dean's – Mochtar Raidy Scholarship for 5 years
Semester Abroad: Cass Business School, City University of London
Final Year Business Project: Consultancy project with Intac System Solution Pte. Ltd (A+)
Relevant Coursework: Pricing Models & Strategy (A-); Asian Markets and Marketing Management (A-)
CEMS Master's in International Management and Master in Science (Management)
Semesters Abroad: University of Sydney (2017) and University of Colonge (2018)
Business Project: Benchmarking & Research Project with ABB in relation to the Future of Marketing & Sales Reporting & Performance Management (A)
Relevant Skill Seminars: The Disruption of eCommerce in Traditional Business and Shipping (conducted by Maersk Management Consulting); Competitive Pricing Simulation Game: Volume or Profit or Both? (conducted by Simon-Kucher & Partners); Digitalization of E.ON’s Energy Network Business (conducted by E.ON In-house Consulting)
Learn more
Semesters Abroad: University of Sydney (2017) and University of Colonge (2018)
Business Project: Benchmarking & Research Project with ABB in relation to the Future of Marketing & Sales Reporting & Performance Management (A)
Relevant Skill Seminars: The Disruption of eCommerce in Traditional Business and Shipping (conducted by Maersk Management Consulting); Competitive Pricing Simulation Game: Volume or Profit or Both? (conducted by Simon-Kucher & Partners); Digitalization of E.ON’s Energy Network Business (conducted by E.ON In-house Consulting)
