◇ CEMS Master's in International Management at ESADE x NUS, class of 2019 ◇ ESADE Master in Marketing Management, class of 2018 ◇ Double B.A. at La Sorbonne (Paris 1 & Paris 3) in Arts & Cultural Management and Film & Media Studies ◇ Vice-President of ESADE LGBTQ & Allies Business Club ◇ Fluent in Mandarin Chinese, English and French (DALF C2), limited working proficiency in Spanish
Analyzed and designed pricing strategies for Agència Catalana del Patrimoni Cultural to reverse the negative trend in the number of visitors while keeping self-financing ability, in a team of 5
Led team of 4, analyzed China’s wine & spirits market, developed an innovative omnichannel business model helping LVMH strengthen brand identity to boost sales among Chinese millennials
Was selected among 6500 applicants as Top 60 from Europe, and Top 1 from Spain to participate in the LVMH Recruitment Day in Paris
Conducted intensive analysis and diagnosis for Tesla during 3-months regarding the Spanish & French markets, in a team of 5
Presented 4 strategic brand recommendations to Pere Brugal (Tesla Southern Europe Director) and Jorge Milburn (Tesla Country Manager - Spain & Portugal)
Designed 5 Excel models that simplified the management of 200+ people (including 30+ top celebrities such as Jackie Chan) and the budgeting process of 2,000,000 CNY
Co-led 26 staff members of marketing department for 10+ promotional events during the 20th Shanghai International Film Festival
Helped celebrities to expend and strengthen collaborations with fashion magazines such as ELLE Man and brands such as Christian Dior Haute Couture
Received a return offer and a cash bonus for excellent performance
Developed a digital marketing strategy in partnership with Tencent to distribute 20 short films selected by European Film Academy, valued at 100,000 CNY, in 15 major cities in Greater China, attracted 4000+ audiences
Developed 2 strategic sales plans and organized 4 meetings between European producers/distributors and potential buyers to negotiate the acquisition of exploitation rights for 7 films
Managed financial, administrative and legal aspects of production under the direction of 4 producers from both France and China, and established direct contact with the Embassy of China in Paris to shorten the visa application process to 0.5 day for 50-member team
Led 80-member production crew from 5 countries (France, China, Hungary, Algeria and Kazakhstan) during the 2-week shooting, coordinated the Red Cross, and dealt with at least 15 accidents and emergencies on set
