Shea Winpigler
Writer, teacher and highly effective communicator seeking long-term employment with a socially and environmentally conscious organization.
31 years old
Driving License
Baltimore United States (Maryland)
Professional Status
Employed
Open to opportunities
About Me
UMD Philip Merrill College of Journalism graduate interested in all things art and movement related. 200HR YTT certified and lover of stripes, polka dots and books. #MerrillMade
Digital Media Specialist
Agora Financial
November 2015
to May 2016
Full-time
Baltimore
United States - Maryland
- Identified and initiated pre-production of promo VSL (Video Sales Letter) based on HTML testing results
- Assisted with video shoots/fulfillment videos/promotional content in studio
- Handled video sales letter production from beginning to end (creating treatments and scripts, audio recording, video editing and exporting and compressing) using Adobe Audition, Premiere Pro, After Effects, Photoshop and Keynote
- Contributed to the conceptualization and implementation of testing ideas.
- Conducted audio recording and editing for cross-departmental needs.
- Ensured that all video sales letters are produced following control design specifications and that significant deviations from the control are tested.
- Contributed testing ideas on a weekly basis identifying a clear marketing goal and hypothesis regarding the persuasion technique to be employed.
- Conceptualized and implemented a testing strategy designed to amplify conversion drivers and/or reduce conversion inhibitors.
- Tracked testing data and assess results to establish a conclusion with statistical significance and highlight takeaways and potential follow up tests using IRIS, Wistia video analytics, and Google Analytics..
