Experience — Shea Winpigler

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Experiences

Teach/Facilitate yoga, creative writing, English, Language Arts, vocal fundamentals and health in a one-on-one classroom setting
Develop effective lesson plans for instruction using visual art, video, physical practice, music, written work, literature and, lastly, the internet
Empower students in the Homework Cafe to complete homework, socialize, seek learning opportunities, create art, design cause-focused campaigns for the school and community and to balance both work and play
Establish policies and routines for students and staff to create an efficient working environment conducive to self and community development

Responsible for creating all content associated with Holabird sports from blogs and emails to social content and videos: health and fitness and product related
Optimized both the Holabird Sports website and Holabird Sports blog
Involved in and a part of the creation and execution of all promotions
Coordinated marketing events: in-store fitness classes, festival attendance and set-up, run group meetings, in-store promotional events
Managed, edited and emceed the Holabird podcast: "A Word with the Bird"
Coordinated the Shoes for Grades program with the Sports Boosters of Maryland and PressBox to incentivize students to raise their grades and perform well in school
Designed infographics and social media graphics to be used on Facebook, Instagram, Twitter and Pinterest
Wrote scripts and created storyboards for Holabird videos, as well as executed and managed the process during filming
Maintained and established relationships with fitness and health companies, gyms, studios and groups around Baltimore for in-store and in-studio events
Created relationships with food and health bloggers for content swapping and guest posting on the Holabird Blog
Worked closely with members of our partner marketing agency, Crossroadz, on managing the Holabird Affiliate Program

Samantha (Sami) and I work together on completing her passion projects: health and fitness content for her brands "Samantha Doyle Healthy Living" and "Live to Serve Academy" on a rolling basis. When she needs an editor, she emails!
Most recently, in January/Feb 2019, I have edited her "Live to Serve Academy" manuals
In 2016, I produced a 35-page e-book describing her experience with PCOS and how Ayurveda has benefitted her life. It included meal plans and personal essays and was given to new clients as a free download
Was the editor behind her children's yoga program guide for students
Created yoga and ayurvedic related blog articles for her healthy living blog, when it was still "living" (no longer exists)

Developed videos for online direct-response marketing and social pages.
Audio producer for in-studio and off-location shoots
Efficiently edited video and audio to develop both text-based and animated content.
Ensured visual elements and quality standards are maintained across the entire video production process.
Collaborated with production, marketing and copy team to plan, organize, and execute projects.
Clearly communicated progress of each project to project stakeholders
Ensured all media assets are properly saved and archived
Assisted and recorded live stream media events with editors and financial gurus
Worked with green screen during production and keying out green in post.

Identified and initiated pre-production of promo VSL (Video Sales Letter) based on HTML testing results
Assisted with video shoots/fulfillment videos/promotional content in studio
Handled video sales letter production from beginning to end (creating treatments and scripts, audio recording, video editing and exporting and compressing) using Adobe Audition, Premiere Pro, After Effects, Photoshop and Keynote
Contributed to the conceptualization and implementation of testing ideas.
Conducted audio recording and editing for cross-departmental needs.
Ensured that all video sales letters are produced following control design specifications and that significant deviations from the control are tested.
Contributed testing ideas on a weekly basis identifying a clear marketing goal and hypothesis regarding the persuasion technique to be employed.
Conceptualized and implemented a testing strategy designed to amplify conversion drivers and/or reduce conversion inhibitors.
Tracked testing data and assess results to establish a conclusion with statistical significance and highlight takeaways and potential follow up tests using IRIS, Wistia video analytics, and Google Analytics..

Wrote content for and managed WordPress and Etsy accounts
Designed promotional campaigns
Fixed coding errors and troubleshooting problems from email glitches on MailChimp and website layout
Created graphics, blogs and email newsletters

Used the CMS, TypePad, to create and publish content for the Animal Planet Bites blog including listicles, full feature pieces and short video/photo posts
Brainstormed with marketing, video and digital teams to come up with marketing strategies, social initiatives and content production (one idea went to execution globally: the hashtag "REELMonsters" for the show River Monsters)
Encoded episode video footage for use for promos

Detailed Description

Created the hashtag "#ReelMonsters" during Monster Week for the Jeremy Wade special

Used WordPress to manage blog posts and edit staff written copy
Maintained social presence for start-up dating website on social media channels
Established a "voice" for the brand through communication with followers, fans and out-of-luck datees

Detailed Description

Developed marketing strategies for email campaigns, children's workshops and reading events (Book and Biscuits) to engage our community and encourage donors to support the venue
Helped with theatre performances in the box office, ushering and decoration of the Wilton venue themed to show
Contacted donors via email and phone to gain donations and continued financial support
Contributed to the Wilton's blog

Detailed Description

Took this internship when I studied abroad in London Spring of my junior year of college

Using its CMS, Presto, created photo galleries for sports events, major sports contributors, athletes and sports catastrophes
Assisted in the USA TODAY Sports website layout, web traffic and SEO: updating tags and metadata
Found postable content on AP Sports Wire system of riveting stories and sports updates

Shea Winpigler