UMD Philip Merrill College of Journalism graduate interested in all things art and movement related. 200HR YTT certified and lover of stripes, polka dots and books. #MerrillMade
Teach/Facilitate yoga, creative writing, English, Language Arts, vocal fundamentals and health in a one-on-one classroom setting
Develop effective lesson plans for instruction using visual art, video, physical practice, music, written work, literature and, lastly, the internet
Empower students in the Homework Cafe to complete homework, socialize, seek learning opportunities, create art, design cause-focused campaigns for the school and community and to balance both work and play
Establish policies and routines for students and staff to create an efficient working environment conducive to self and community development
Responsible for creating all content associated with Holabird sports from blogs and emails to social content and videos: health and fitness and product related
Optimized both the Holabird Sports website and Holabird Sports blog
Involved in and a part of the creation and execution of all promotions
Coordinated marketing events: in-store fitness classes, festival attendance and set-up, run group meetings, in-store promotional events
Managed, edited and emceed the Holabird podcast: "A Word with the Bird"
Coordinated the Shoes for Grades program with the Sports Boosters of Maryland and PressBox to incentivize students to raise their grades and perform well in school
Designed infographics and social media graphics to be used on Facebook, Instagram, Twitter and Pinterest
Wrote scripts and created storyboards for Holabird videos, as well as executed and managed the process during filming
Maintained and established relationships with fitness and health companies, gyms, studios and groups around Baltimore for in-store and in-studio events
Created relationships with food and health bloggers for content swapping and guest posting on the Holabird Blog
Worked closely with members of our partner marketing agency, Crossroadz, on managing the Holabird Affiliate Program
Sami is an Australian health coach, yoga teacher and Ayurveda practitioner
Since January 2016
Australia
Samantha (Sami) and I work together on completing her passion projects: health and fitness content for her brands "Samantha Doyle Healthy Living" and "Live to Serve Academy" on a rolling basis. When she needs an editor, she emails!
Most recently, in January/Feb 2019, I have edited her "Live to Serve Academy" manuals
In 2016, I produced a 35-page e-book describing her experience with PCOS and how Ayurveda has benefitted her life. It included meal plans and personal essays and was given to new clients as a free download
Was the editor behind her children's yoga program guide for students
Created yoga and ayurvedic related blog articles for her healthy living blog, when it was still "living" (no longer exists)
Identified and initiated pre-production of promo VSL (Video Sales Letter) based on HTML testing results
Assisted with video shoots/fulfillment videos/promotional content in studio
Handled video sales letter production from beginning to end (creating treatments and scripts, audio recording, video editing and exporting and compressing) using Adobe Audition, Premiere Pro, After Effects, Photoshop and Keynote
Contributed to the conceptualization and implementation of testing ideas.
Conducted audio recording and editing for cross-departmental needs.
Ensured that all video sales letters are produced following control design specifications and that significant deviations from the control are tested.
Contributed testing ideas on a weekly basis identifying a clear marketing goal and hypothesis regarding the persuasion technique to be employed.
Conceptualized and implemented a testing strategy designed to amplify conversion drivers and/or reduce conversion inhibitors.
Tracked testing data and assess results to establish a conclusion with statistical significance and highlight takeaways and potential follow up tests using IRIS, Wistia video analytics, and Google Analytics..
Used the CMS, TypePad, to create and publish content for the Animal Planet Bites blog including listicles, full feature pieces and short video/photo posts
Brainstormed with marketing, video and digital teams to come up with marketing strategies, social initiatives and content production (one idea went to execution globally: the hashtag "REELMonsters" for the show River Monsters)
Developed marketing strategies for email campaigns, children's workshops and reading events (Book and Biscuits) to engage our community and encourage donors to support the venue
Helped with theatre performances in the box office, ushering and decoration of the Wilton venue themed to show
Contacted donors via email and phone to gain donations and continued financial support