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Shea Winpigler

Writer, teacher and highly effective communicator seeking long-term employment with a socially and environmentally conscious organization.

Shea Winpigler
31 years old
Driving License
Baltimore United States (Maryland)
Professional Status
Employed
Open to opportunities
About Me
UMD Philip Merrill College of Journalism graduate interested in all things art and movement related. 200HR YTT certified and lover of stripes, polka dots and books. #MerrillMade
Resume created on DoYouBuzz

Teacher/Mentor and Homework Cafe Director

Fusion Academy
Since November 2018
  • Teach/Facilitate yoga, creative writing, English, Language Arts, vocal fundamentals and health in a one-on-one classroom setting
  • Develop effective lesson plans for instruction using visual art, video, physical practice, music, written work, literature and, lastly, the internet
  • Empower students in the Homework Cafe to complete homework, socialize, seek learning opportunities, create art, design cause-focused campaigns for the school and community and to balance both work and play
  • Establish policies and routines for students and staff to create an efficient working environment conducive to self and community development

Yoga Instructor

In and around Baltimore and Frederick, Md
Since October 2017
  • Teach yoga and meditation classes

Content Manager and Writer

Holabird Sports
November 2016 to May 2018
  • Responsible for creating all content associated with Holabird sports from blogs and emails to social content and videos: health and fitness and product related
  • Optimized both the Holabird Sports website and Holabird Sports blog
  • Involved in and a part of the creation and execution of all promotions
  • Coordinated marketing events: in-store fitness classes, festival attendance and set-up, run group meetings, in-store promotional events
  • Managed, edited and emceed the Holabird podcast: "A Word with the Bird"
  • Coordinated the Shoes for Grades program with the Sports Boosters of Maryland and PressBox to incentivize students to raise their grades and perform well in school
  • Designed infographics and social media graphics to be used on Facebook, Instagram, Twitter and Pinterest
  • Wrote scripts and created storyboards for Holabird videos, as well as executed and managed the process during filming
  • Maintained and established relationships with fitness and health companies, gyms, studios and groups around Baltimore for in-store and in-studio events
  • Created relationships with food and health bloggers for content swapping and guest posting on the Holabird Blog
  • Worked closely with members of our partner marketing agency, Crossroadz, on managing the Holabird Affiliate Program

Ghost Writer/Copy Editor: Samantha Doyle

Sami is an Australian health coach, yoga teacher and Ayurveda practitioner
Since January 2016
Australia
  • Samantha (Sami) and I work together on completing her passion projects: health and fitness content for her brands "Samantha Doyle Healthy Living" and "Live to Serve Academy" on a rolling basis. When she needs an editor, she emails!
  • Most recently, in January/Feb 2019, I have edited her "Live to Serve Academy" manuals
  • In 2016, I produced a 35-page e-book describing her experience with PCOS and how Ayurveda has benefitted her life. It included meal plans and personal essays and was given to new clients as a free download
  • Was the editor behind her children's yoga program guide for students
  • Created yoga and ayurvedic related blog articles for her healthy living blog, when it was still "living" (no longer exists)

Video Production Specialist

Agora Financial
July 2016 to November 2016
United States
  • Developed videos for online direct-response marketing and social pages.
  • Audio producer for in-studio and off-location shoots
  • Efficiently edited video and audio to develop both text-based and animated content.
  • Ensured visual elements and quality standards are maintained across the entire video production process.
  • Collaborated with production, marketing and copy team to plan, organize, and execute projects.
  • Clearly communicated progress of each project to project stakeholders
  • Ensured all media assets are properly saved and archived
  • Assisted and recorded live stream media events with editors and financial gurus
  • Worked with green screen during production and keying out green in post.

Digital Media Specialist

Agora Financial
November 2015 to May 2016
Full-time
Baltimore
United States - Maryland
  • Identified and initiated pre-production of promo VSL (Video Sales Letter) based on HTML testing results
  • Assisted with video shoots/fulfillment videos/promotional content in studio
  • Handled video sales letter production from beginning to end (creating treatments and scripts, audio recording, video editing and exporting and compressing) using Adobe Audition, Premiere Pro, After Effects, Photoshop and Keynote
  • Contributed to the conceptualization and implementation of testing ideas.
  • Conducted audio recording and editing for cross-departmental needs.
  • Ensured that all video sales letters are produced following control design specifications and that significant deviations from the control are tested.
  • Contributed testing ideas on a weekly basis identifying a clear marketing goal and hypothesis regarding the persuasion technique to be employed.
  • Conceptualized and implemented a testing strategy designed to amplify conversion drivers and/or reduce conversion inhibitors.
  • Tracked testing data and assess results to establish a conclusion with statistical significance and highlight takeaways and potential follow up tests using IRIS, Wistia video analytics, and Google Analytics..

Digital Marketing Coordinator

Turtle Jewelry Designs
June 2015 to October 2015
Part-time
Frederick
United States - Massachusetts
  • Wrote content for and managed WordPress and Etsy accounts
  • Designed promotional campaigns
  • Fixed coding errors and troubleshooting problems from email glitches on MailChimp and website layout
  • Created graphics, blogs and email newsletters

Digital Intern

Animal Planet
February 2015 to April 2015
Internship
Silver Spring
United States - Maryland
  • Used the CMS, TypePad, to create and publish content for the Animal Planet Bites blog including listicles, full feature pieces and short video/photo posts
  • Brainstormed with marketing, video and digital teams to come up with marketing strategies, social initiatives and content production (one idea went to execution globally: the hashtag "REELMonsters" for the show River Monsters)
  • Encoded episode video footage for use for promos
Learn more

Social Media Manager

Mesh
July 2014 to September 2014
Temporary Work
Brooklyn
United States - New York
  • Used WordPress to manage blog posts and edit staff written copy
  • Maintained social presence for start-up dating website on social media channels
  • Established a "voice" for the brand through communication with followers, fans and out-of-luck datees
Learn more

Marketing Intern

Wilton's Music Hall
February 2014 to May 2014
Internship
London
United Kingdom
  • Developed marketing strategies for email campaigns, children's workshops and reading events (Book and Biscuits) to engage our community and encourage donors to support the venue
  • Helped with theatre performances in the box office, ushering and decoration of the Wilton venue themed to show
  • Contacted donors via email and phone to gain donations and continued financial support
  • Contributed to the Wilton's blog
Learn more

USA TODAY Sports Media Group

Digitial Intern
August 2013 to December 2013
Internship
McLean
United States - Virginia
  • Using its CMS, Presto, created photo galleries for sports events, major sports contributors, athletes and sports catastrophes
  • Assisted in the USA TODAY Sports website layout, web traffic and SEO: updating tags and metadata
  • Found postable content on AP Sports Wire system of riveting stories and sports updates

Broadcast Journalism

Philip Merrill College of Journalism, University of Maryland

August 2011 to May 2015
Gained my BA in Broadcast Journalism in May 2015, with a concentration in English (Creative Writing and World Literature)
  • 200 HR YTT Certified
  • Barre Certified
  • SEO
    Through research, optimizing both blog and site content. Keyword searches and utilization. Lots of podcast listening and blog reading! (:
  • Blogging
    Any and everything. Short to long.
  • E-Book Writing
  • Script: Video Production
  • Song-Writing
  • Marketing Materials
    Subject lines, email newsletters, etc.
  • Social Media Posts
  • Editing/Proofreading
  • Adobe Creative Suite
  • CMS: Wordpress, SquareSpace, Wix, Blogger, Typepad
  • HTML/CSS: Working knowledge
  • Microsoft Suite
  • MailChimp
  • Rewards Fuel
    For creating and executing contests for website, social and email
  • Video Composition
  • Audio Editing
  • Video Editing
  • Green Screen Video
  • Broadcast Camera Operation
  • Digital Camera Operation
  • Promotion
  • Donor Engagement
  • Newsletter creation
  • Email Design
  • Graphics
  • Social Media strategizing
  • Copy writing
  • SEO
  • Community Outreach
  • Utilization of Social Media Platforms
    Twitter, Facebook, Instagram, Vine, Pinterest,
  • Short Video Production
  • Audience Research
  • Creating Infographics
  • Video Sales Letter Content
  • A thirst to learn more in this area!