A Marketing Consultant with five years of progressive experience focusing on the areas of Marketing strategy, developing result-driven sales and implementing marketing programs across all media. Demonstrated capabilities include product positioning, competitive analysis, customer analysis, market research and brand re-positioning. Excels in performance through both individual and team efforts.
SUMMARY OF QUALIFICATIONS
• Outside sales representative effective in diverse professional, medical and corporate settings • Expertise in brand marketing and development via product launches and client education • Proven ability to rapidly acquire product knowledge for sales presentations / demonstrations
• Highly professional demeanor with a specialty in business and social networking • Sales background in cold-calling, target marketing, and generating leads through referrals
Utilized MRI to research target brand audiences, focusing on demographics and psychographics, in order to develop appropriate media plans for client products.
Participated in agency brainstorming sessions and presented the best media approach for creative campaigns to clients; worked with sales representatives on follow through and implementation of these campaigns.
Acted as competitive liaison for Best Buy and their competitors on TV Expenditure Reports, for both clients and creative agencies.
Trained in OMD’s Foundations Course with sessions focused on Media Planning and Buying, Print Buying, Radio Planning, Out of Home, and Creative Agency Overview
