Niharika Sharma - Masters in Marketing Management at Esade Business School + CEMS Masters in International Management

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Resume created on DoYouBuzz

Experiences

Assisted in the 2020 strategy development by analyzing competitive performance in the sphere of social media, E-commerce and digital assets
Lead a team upskilling session about blockchain and its possible applications
Onboarding agencies for 5 different functions to work on a global scale
Researching about smart assistants and their possible disruptions and applications
Implementing social media listening tool in the department

Proposed introduction of Blockchain department to reach 29% profit margin
Developed a budgeting model and a communication strategy for the new department
Identified Blockchain applications in different industries- Created a framework to identify the top five industries to focus on in the short-term

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Proposed Aggregator Review Management System to improve net sentiment by 6%
Designed Website and App revamp proposal to enhance user experience
Coordinated with Digital Agency to finalize communication material for online channels

Conceptualized and designed the magazine; Managed SEO settings for readership of up to 3000
Managed a team of 10 interns to increase the reach through active online promotions (over 3300 likes on Facebook)

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Developed communication solution for over 20,000 sales executives to increase their team effectiveness and enhance client interaction- Designed an app for internal sales use
Formulated Sales Model for Delhi NCR Region to increase margin by 17%

Analyzed Conversion rates from ongoing communication model
Conducted Market Research for partnerships with new properties resulting in 2 profitable conversions

Negotiated with companies to create 10 new internship opportunities. The result meant the highest internship increase in the department
Entered into partnership commitments for nearly USD 30,000 for international interns

Education

2:1 level qualification- Upper Second Class (Hons.)

Skills

Microsoft Office

Advanced
Tableau

Intermediate
SQL

Intermediate
Social listening tool

Advanced
HTML

Intermediate