Jay Sharma

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Experiences

Grew company’s partner network by segmenting, qualifying, and engaging over 350 potential channel partners via e-mail, achieving engagement and response rates of 60% and 4% respectively.
Crafted international channel partner strategy by combining industry reports, internal interviews and real-world validation; culminated into a detailed recommendation on product positioning, overall outreach strategy, and specific engagement strategies for each type of potential partner, along with a comprehensive action plan.

Conceived and developed software products targeting companies looking to reduce telecom expenses, and gain greater visibility over IT inventory; products are projected to generate $5.3 Million in revenue over five years.
Boosted sales lead generation and marketing outreach by establishing a customer relationship management (CRM) workflow, deploying marketing automation tools, and analyzing sales and marketing data to produce actionable intelligence; led to a 36% increase in qualified leads per month.
Steered company’s overall competitive strategy by leveraging industry publications, client surveys and open sources to analyze key emerging technologies and practices in the telecom expense management (TEM) industry; recommendations resulted in an innovative cloud-based approach to TEM, combining mobile device management, inventory management, and mobile security.

Reduced overheads for young Delhi-based businesses by deploying suitable cloud-based software and helping firms migrate offline workflows to collaborative online or hybrid workflows; resulted in average 26.2% reduction in administrative costs, 40% reduction in process times, and qualitative improvements such as digital availability of physical documents.
Helped client firm boost lead generation and online brand presence by developing a logo, corporate website, and social media pages as well as performing search engine optimization; inquiry volumes increased by an average of 30.6%.

Contributed to product development by researching competing products in the marketplace, working with sales and finance stakeholders, and injecting technology expertise to establish parameters for a minimum viable product; product was accepted and eventually developed with minor changes.
Helped establish a strong corporate brand and online presence by developing a professional website, LinkedIn page, and online marketing campaign; website and digital marketing ultimately accounted for 15-20% of total leads.

Education

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Skills

Consultant - Banking Analytics