Senior Business Analyst @ EXL Analytics

Experiences

Built regression-based predictive models for M&A & bankruptcy in US Banks & Credit Unions; Successfully captured 75% high-risk mergers
Spearheaded project and led client communication for generating actionable insights for marketing team of US-based retail client
Built BI-based, ROI driven solution ‘List Selection Tool’ for campaign management; reduced campaign list selection time by 93%
Designed & built automated, cloud-based, centralised data warehouse with 20+ data feeds; built data marts and live tracking dashboards
Enabled cross-selling opportunities by designing fuzzy-matching algorithm to map unique customers across 10+ data sources
Devised pricing & promotion strategy; Identified $200K/month opportunity by clustering and bundling items using CART decision trees
Managed on-boarding of new team members, Induction on business understanding and analytics applications
Received MasterMind Award, client and VP appreciation; Fast-track promotion in 18 months

Company website

https://www.exlservice.com/

Shaivya Sethi