11+ years of Experience in Performance Marketing and Campaign management on Google, Facebook, Instagram, YouTube, Linkedin & Twitter with B2B / B2C companies. Worked with various industry verticals including banking & financial services, automobile, travel & hospitality, real estate, manufacturing, media & entertainment.
From campaign inception to planning to activation, Shailesh has honed end-to-end digital marketing skills that deliver against clients' business objectives.
Tools I've worked on:
Marin Software
SA360 (aka DoubleClick for Search)
Markets Include: USA, UK, Australia, Singapore, Dubai, India, Indonesia
For a Forex client, within a year, we grew transactions by 479% by digging deep into GA, making changes in the website and product flow and continuous testing with various strategies
For a used bike selling website, within a year, CPL (Unique Leads) decreased by 92% with analyzing multiple reports in GA, competitors data, making changes in product flow, design and content along with continuous testing
Managed $2 million monthly budget with full accountability for performance against immediate and long-range corporate objectives
Being Winner of Google Quarterly challenge, my company chose me to attend a 3-day seminar in San Francisco, California. Only 14 agencies in India were selected and 2 people from each agency were invited
Brand uplift by 30% in just 3 months for Electronics client through paid campaigns on Facebook, Instagram & Youtube
Senior team member responsible for 3 team members and all paid performance marketing
Managed planning, setup and optimization of Paid Social channels like Facebook, Instagram, Linkedin, Twitter for Awareness, Lead & App Install campaigns
Handled all Paid SEM campaigns from creating proposals, generating quarterly, semi-annual and annual budget estimations, implementing campaign set up and generating metrics reports
Responsible for Revenue growth to the company by increasing the spend capacity
Regular Product Insights & Analysis for Product Development
Manage Client Servicing with regular meetings and account reviews
Hands on experience managing Programmatic account (Match2One) for an international client
