Shailesh Bhoyare
Partner - Campaign Delivery, Biddable at GroupM Indonesia, 16+ years of experience managing Performance Marketing (Upper, Middle, Lower Funnels)
paid search, paid social, programmatic, dv360, ttd
performance marketing
google analytics
digital marketing
project management
40 years old
Jakarta (12960) Indonesia
Professional Status
Employed
Open to opportunities
About Me
16+ years of experience in Digital Performance Marketing (Upper & Lower Funnel) and Campaign management on Google (Google Ads, DV360, CM360, GA4), Meta, TikTok, YouTube, LinkedIn, Programmatic on DV360, TTD & Twitter with B2B / B2C companies. Worked with various industry verticals including FMCG, CPG, Banking & Financial services, Automobile, Travel & Hospitality, Real Estate,
From campaign inception to planning to activation, Shailesh has honed end-to-end digital marketing skills that deliver against clients' business objectives.
Expertise:
Markets Include: Indonesia, USA, UK, Australia, Singapore, Dubai, India
From campaign inception to planning to activation, Shailesh has honed end-to-end digital marketing skills that deliver against clients' business objectives.
Expertise:
- Performance Marketing (Upper, Lower Funnel)
- Paid Marketing Campaign Strategy, Bid Management, Landing Page Optimization
- Conversion Optimization
- Social Media (Meta, TikTok, Twitter, LinkedIn) - Paid Marketing
- Programmatic on DSP DV360, TTD
- Google Analytics configuration, Audit, Solution Design, Analysis & Reporting
- Advanced Web Analytics Implementation through Google Tag Manager: Tag Management, E-Commerce Tracking, Custom Tracking
- Agency / Client Management
Markets Include: Indonesia, USA, UK, Australia, Singapore, Dubai, India
Senior Account Manager
Webbutterjam Digital Solutions
December 2015
to February 2018
Full-time
Mumbai
India
- For a Forex client, within a year, we grew transactions by 479% by digging deep into GA, making changes in the website and product flow and continuous testing with various strategies
- For a used bike selling website, within a year, CPL (Unique Leads) decreased by 92% with analyzing multiple reports in GA, competitors data, making changes in product flow, design and content along with continuous testing
- Being Winner of Google Quarterly challenge, my company chose me to attend a 3-day seminar in San Francisco, California. Only 14 agencies in India were selected and 2 people from each agency were invited
- Brand uplift by 30% in just 3 months for Electronics client through paid campaigns on Facebook, Instagram & Youtube
- Senior team member responsible for 3 team members and all paid performance marketing
- Managed planning, setup and optimization of Paid Social channels like Facebook, Instagram, Linkedin, Twitter for Awareness, Lead & App Install campaigns
- Handled all Paid SEM campaigns from creating proposals, generating quarterly, semi-annual and annual budget estimations, implementing campaign set up and generating metrics reports
- Responsible for Revenue growth to the company by increasing the spend capacity
- Regular Product Insights & Analysis for Product Development
- Manage Client Servicing with regular meetings and account reviews
- Hands on experience managing Programmatic account (Match2One) for an international client
