Shailesh Bhoyare
Partner - Campaign Delivery, Biddable at GroupM Indonesia, 16+ years of experience managing Performance Marketing (Upper, Middle, Lower Funnels)
paid search, paid social, programmatic, dv360, ttd
performance marketing
google analytics
digital marketing
project management
40 years old
Jakarta (12960) Indonesia
Professional Status
Employed
Open to opportunities
About Me
16+ years of experience in Digital Performance Marketing (Upper & Lower Funnel) and Campaign management on Google (Google Ads, DV360, CM360, GA4), Meta, TikTok, YouTube, LinkedIn, Programmatic on DV360, TTD & Twitter with B2B / B2C companies. Worked with various industry verticals including FMCG, CPG, Banking & Financial services, Automobile, Travel & Hospitality, Real Estate,
From campaign inception to planning to activation, Shailesh has honed end-to-end digital marketing skills that deliver against clients' business objectives.
Expertise:
Markets Include: Indonesia, USA, UK, Australia, Singapore, Dubai, India
From campaign inception to planning to activation, Shailesh has honed end-to-end digital marketing skills that deliver against clients' business objectives.
Expertise:
- Performance Marketing (Upper, Lower Funnel)
- Paid Marketing Campaign Strategy, Bid Management, Landing Page Optimization
- Conversion Optimization
- Social Media (Meta, TikTok, Twitter, LinkedIn) - Paid Marketing
- Programmatic on DSP DV360, TTD
- Google Analytics configuration, Audit, Solution Design, Analysis & Reporting
- Advanced Web Analytics Implementation through Google Tag Manager: Tag Management, E-Commerce Tracking, Custom Tracking
- Agency / Client Management
Markets Include: Indonesia, USA, UK, Australia, Singapore, Dubai, India
Partner - Campaign Delivery, Biddable
GroupM Indonesia
Since March 2021
- Leading a team of 20+ members to deliver biddable campaigns across GroupM clientele.
- Strong understanding of digital marketing channels and strategies (Google, Meta, TikTok, Programmatic, Twitter, LinkedIn, Analytics, CRM Audience Analysis, etc.)
- Wrike (Project Management Tool) Lead for Indonesia.
- Experienced in leading new and existing business pitches.
- Actively working on leading new solutions for Cross channel delivery.
- Leading a team of 20+ members to deliver biddable campaigns across GroupM clientele.
Associate Director - Performance
WAVEMAKER
May 2018
to February 2021
Full-time
Jakarta
Indonesia
- Currently managing all performance clients for WaveMaker Indonesia
- Managing performance across Biddable Platforms like Google Ads, Facebook, Youtube, DV360, Campaign Manager etc.
- Leading a team of 6 people
- Facebook Certified BUYING Professional
- Major Clients - Huawei, Domino's, Pocky, BliBli, Jenius, Colgate etc.
Senior Account Manager
Webbutterjam Digital Solutions
December 2015
to February 2018
Full-time
Mumbai
India
- For a Forex client, within a year, we grew transactions by 479% by digging deep into GA, making changes in the website and product flow and continuous testing with various strategies
- For a used bike selling website, within a year, CPL (Unique Leads) decreased by 92% with analyzing multiple reports in GA, competitors data, making changes in product flow, design and content along with continuous testing
- Being Winner of Google Quarterly challenge, my company chose me to attend a 3-day seminar in San Francisco, California. Only 14 agencies in India were selected and 2 people from each agency were invited
- Brand uplift by 30% in just 3 months for Electronics client through paid campaigns on Facebook, Instagram & Youtube
- Senior team member responsible for 3 team members and all paid performance marketing
- Managed planning, setup and optimization of Paid Social channels like Facebook, Instagram, Linkedin, Twitter for Awareness, Lead & App Install campaigns
- Handled all Paid SEM campaigns from creating proposals, generating quarterly, semi-annual and annual budget estimations, implementing campaign set up and generating metrics reports
- Responsible for Revenue growth to the company by increasing the spend capacity
- Regular Product Insights & Analysis for Product Development
- Manage Client Servicing with regular meetings and account reviews
- Hands on experience managing Programmatic account (Match2One) for an international client
SEM Specialist
ClicksCo FZ-LLC
November 2014
to September 2015
Full-time
Mumbai
India
- Responsible for planning, managing and strategizing PPC campaigns for Lead Gen, Price Comparison and eCommerce business model.
- Mainly worked on CPS, CPA, CPL business models and was involved in conceptualizing and executing funnel optimization.
- Liaison with experts from other teams including tech, affiliates, organic search and display
Senior Manager - Paid Media
Resultrix Media Pvt. Ltd.
March 2013
to November 2014
- Projects I have managed:
- Microsoft accounts
- MoneyGram
- Singapore Airlines
- ShopAramark
- Microsoft accounts
- Managed SEM accounts across Google, Bing, Marin and DoubleClick for Search
- Ensured ROI driven management and implementation of newer/innovative techniques
- Brand management – maximising exposure through Facebook, Twitter and YouTube
- Complete Account management (planning/execution/reporting)
- Create budgets and schedules for clients’ needs & enforce deadlines for projects
- Work closely with designers’ team to create effective banners
- Managed $2 million monthly budget with full accountability for performance against immediate and long-range corporate objectives
PPC Expert
Crimson Interactive Pvt. Ltd.
October 2011
to April 2012
- Launch, manage & optimize PPC campaigns in English, Japanese, Taiwanese, German and Arabic
- Define and execute PPC strategies for company’s own websites
- Work with the marketing and sales team to identify short, medium and long term commercial goals
- Compile PPC reports and make recommendations
- Analyze data to make proactive/reactive decisions based on the results
- Updated daily activities to the Team head and CEO
Full time Freelancer
Self-employed
September 2009
to October 2011
- Create, monitor and grow PPC campaigns on Google & Bing
- Campaign setup for Search & Display networks
- Keyword discovery expansion based on Geography, products/services offered, competitor names etc.
- Recommend optimization, creative adjustments and bidding changes
- Create reports on account performance (campaign, keyword, ads, placements etc.)
PPC Project Manager
eBrandz Inc.
November 2007
to September 2009
- Managed administrative & campaign work and ensured that it is completed on time & within budget
- Complete account setup from scratch
- Assisted senior professionals with formulation of marketing strategies
- Handled the charge of managing budgets and campaign costs
- Served as a link between client and advertising agency by maintaining clear communication
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Performance Marketing
Advanced
-
Google Ads
Advanced
-
Google Analytics
Advanced
-
Microsoft Advertising (aka Bing Ads)
Advanced
-
Conversion Optimization
Advanced
-
Remarketing
Advanced
-
Product Development
Advanced
-
Facebook/Instagram Social Ads
Advanced
-
YouTube Ads
Good
-
LinkedIn Ads
Good
-
Twitter Ads
Good
-
Mobile App Marketing
Good
-
SA360 (aka DoubleClick Search)
Good
-
DV360
Good
-
Programmatic
Good
-
CM360
Good
