Shailesh Bhoyare

11+ years of Experience in Performance Marketing and Campaign management on Google, Facebook, Instagram, YouTube, Linkedin & Twitter with B2B / B2C companies. Worked with various industry verticals including banking & financial services, automobile, travel & hospitality, real estate, manufacturing, media & entertainment.

From campaign inception to planning to activation, Shailesh has honed end-to-end digital marketing skills that deliver against clients' business objectives.

Tools I've worked on:

Marin Software
SA360 (aka DoubleClick for Search)

Markets Include: USA, UK, Australia, Singapore, Dubai, India, Indonesia

Resume created on DoYouBuzz

Experiences

Currently managing all performance clients for WaveMaker Indonesia
Managing performance across Biddable Platforms like Google Ads, Facebook, Youtube, DV360, Campaign Manager etc.
Leading a team of 6 people
Facebook Certified BUYING Professional
Major Clients - Huawei, Domino's, Pocky, BliBli, Jenius, Colgate etc.

For a Forex client, within a year, we grew transactions by 479% by digging deep into GA, making changes in the website and product flow and continuous testing with various strategies
For a used bike selling website, within a year, CPL (Unique Leads) decreased by 92% with analyzing multiple reports in GA, competitors data, making changes in product flow, design and content along with continuous testing
Managed $2 million monthly budget with full accountability for performance against immediate and long-range corporate objectives
Being Winner of Google Quarterly challenge, my company chose me to attend a 3-day seminar in San Francisco, California. Only 14 agencies in India were selected and 2 people from each agency were invited
Brand uplift by 30% in just 3 months for Electronics client through paid campaigns on Facebook, Instagram & Youtube
Senior team member responsible for 3 team members and all paid performance marketing
Managed planning, setup and optimization of Paid Social channels like Facebook, Instagram, Linkedin, Twitter for Awareness, Lead & App Install campaigns
Handled all Paid SEM campaigns from creating proposals, generating quarterly, semi-annual and annual budget estimations, implementing campaign set up and generating metrics reports
Responsible for Revenue growth to the company by increasing the spend capacity
Regular Product Insights & Analysis for Product Development
Manage Client Servicing with regular meetings and account reviews
Hands on experience managing Programmatic account (Match2One) for an international client

Responsible for planning, managing and strategizing PPC campaigns for Lead Gen, Price Comparison and eCommerce business model.
Mainly worked on CPS, CPA, CPL business models and was involved in conceptualizing and executing funnel optimization.
Liaison with experts from other teams including tech, affiliates, organic search and display

Projects I have managed:
- Microsoft accounts
- MoneyGram
- Singapore Airlines
- ShopAramark
Managed SEM accounts across Google, Bing, Marin and DoubleClick for Search
Ensured ROI driven management and implementation of newer/innovative techniques
Brand management – maximising exposure through Facebook, Twitter and YouTube
Complete Account management (planning/execution/reporting)
Create budgets and schedules for clients’ needs & enforce deadlines for projects
Work closely with designers’ team to create effective banners

Launch, manage & optimize PPC campaigns in English, Japanese, Taiwanese, German and Arabic
Define and execute PPC strategies for company’s own websites
Work with the marketing and sales team to identify short, medium and long term commercial goals
Compile PPC reports and make recommendations
Analyze data to make proactive/reactive decisions based on the results
Updated daily activities to the Team head and CEO

Create, monitor and grow PPC campaigns on Google & Bing
Campaign setup for Search & Display networks
Keyword discovery expansion based on Geography, products/services offered, competitor names etc.
Recommend optimization, creative adjustments and bidding changes
Create reports on account performance (campaign, keyword, ads, placements etc.)

Managed administrative & campaign work and ensured that it is completed on time & within budget
Complete account setup from scratch
Assisted senior professionals with formulation of marketing strategies
Handled the charge of managing budgets and campaign costs
Served as a link between client and advertising agency by maintaining clear communication

Skills

Performance Marketing

Advanced
Google Ads (aka AdWords)

Advanced
Google Analytics

Advanced
Microsoft Advertising (aka Bing Ads)

Advanced
Conversion Optimization

Advanced
Remarketing

Advanced
Product Development

Advanced
Facebook/Instagram Social Ads

Advanced
YouTube Ads

Good
LinkedIn Ads

Good
Twitter Ads

Good
Mobile App Marketing

Good
SA360 (aka DoubleClick Search)

Good
DV360 (aka DBM)

Good
Programmatic

Good

Interests

Good Music is always a stress buster

Love exploring places
Trying different cuisines is always a treat

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Associate Director - Performance at WAVEMAKER INDONESIA, 11+ years of experience managing performance (Paid Search & Social)

Associate Director - Performance

Senior Account Manager

SEM Specialist

Senior Manager - Paid Media

PPC Expert

Full time Freelancer

PPC Project Manager

B.Sc.IT Graduate

Mumbai University

Digital Marketing

Music

Going out