I'm a dedicated and proactive digital marketer with a strong desire to achieve more and to continually grow my knowledge. My goal for 2017 is to develop an expertise in digital analytics because measuring the effectiveness of digital marketing channels is one of the greatest challenges facing organisations. Being an analytical thinker reinforces my interest in Big Data and new technologies.
I am able to work well both on my own initiative and as part of a team. My main strengths are adaptability, thoroughness, interpersonal skills and the determination to get a job done as proven by my varied work experiences. I try to learn something new from every experience because I believe there is always room for self-improvement both personally and professionally.
Define, plan and execute multiple integrated digital communications campaigns, providing detailed insights, reporting and analytics to optimise effectiveness and deliver maximum ROI.
Manage the delivery of communications campaigns from planning to execution
Contacting publishers and collecting relevant information for the preparation of new deals or renewals
Oversee day-to-day management of digital channels (websites and wider digital presence)
Competitive benchmarking and analysis
Events planning: searching for new venues for conferences in Europe, handling the negotiation of the rental room, services deals and coordination of the logistics
Liaison with internal departments to prepare adverting materials (besides advertising, trafficking, emailing, web, print, compliance and design teams)
Company Description
I am currently working in a marketing position, which offers me the opportunity to develop new cross-channel marketing skills while strengthening those I already possess. I am also increasingly discovering the financial industry on a daily basis
