Séverine Loeuille
Digital Marketer
34 years old
Driving License
London (SE61JN) United Kingdom
Professional Status
Employed
Just looking around
About Me
I'm a dedicated and proactive digital marketer with a strong desire to achieve more and to continually grow my knowledge. My goal for 2017 is to develop an expertise in digital analytics because measuring the effectiveness of digital marketing channels is one of the greatest challenges facing organisations. Being an analytical thinker reinforces my interest in Big Data and new technologies.
I am able to work well both on my own initiative and as part of a team. My main strengths are adaptability, thoroughness, interpersonal skills and the determination to get a job done as proven by my varied work experiences. I try to learn something new from every experience because I believe there is always room for self-improvement both personally and professionally.
I am able to work well both on my own initiative and as part of a team. My main strengths are adaptability, thoroughness, interpersonal skills and the determination to get a job done as proven by my varied work experiences. I try to learn something new from every experience because I believe there is always room for self-improvement both personally and professionally.
Marketing Executive
FXCM
Since July 2014
Full-time
London
United Kingdom
- Define, plan and execute multiple integrated digital communications campaigns, providing detailed insights, reporting and analytics to optimise effectiveness and deliver maximum ROI.
- Manage the delivery of communications campaigns from planning to execution
- Contacting publishers and collecting relevant information for the preparation of new deals or renewals
- Oversee day-to-day management of digital channels (websites and wider digital presence)
- Competitive benchmarking and analysis
- Events planning: searching for new venues for conferences in Europe, handling the negotiation of the rental room, services deals and coordination of the logistics
- Liaison with internal departments to prepare adverting materials (besides advertising, trafficking, emailing, web, print, compliance and design teams)
Digital Marketing Assistant
Talentplug
August 2013
to February 2014
Part-time
Lille
France
- Internal communication and product optimisation
- Community management
- Inbound marketing (blog content, landing pages, website optimisation, newsletter, emailing...)
- Events planning and management : Represented the company in tradeshows and seminars
Web Marketing Manager
Crezeo
February 2012
to June 2013
Internship
Lille
France
- In charge of customer care for contacts stemmed from the social networking websites SanteConnect
- Formulate marketing plans and co-ordinate their production by established communications toolsCommunity management, press releases
- Introduce sales points ensuring the identification and acquisition of new prospects intended for the sale of professional social networks
- Assist the company in defining their offer and selecting the appropriate communication tools.Undertake canvassing actions: define performance indicators, provide input to improve efficiency of prospection and customer care
- Provide a strategic overview of the social networking websites and identify development opportunities
Sales & Marketing Assistant - Internship
Salvo Grima
February 2011
to August 2011
Internship
Valetta
Malta
- Prospecting
- Generation and optimization of a CRM tool
- Alcohol Industry: Market research
Saleswoman - Student job
Territorie Redskins
January 2010
to June 2013
Part-time
Dunkerque
France
- Sales
- Knowledge in fashion and leather industry
- Stock management
Sales Assistant - Internship
Partnaire 62
May 2010
to July 2010
Internship
Lens
France
- Phone canvassing
- Direct marketing
- Recruitment and training
- Digital Garage - Google
- Sport Nutrition - Shaw Academy
- Adobe CS5 (Photoshop & Illustrator)
- Google Adwords
- Google Analytics
- Microsoft Office
- Wordpress / Wix
- Mailchimp
- Photoshop/Illustrator
- Google DoubleClick
- Salesforce
- Community management
- Web Analytics and Develoment
- Content marketing
- Infographics
- Market survey
- Event management
- Native Advertising
- Holder of TOEIC (979 score) and IELTS (7/10)
- Currently volunteering as the Deputy Communications Officer of Amnesty International Tower Hamlets Group
- Volunteered with Right to Smile non-profit organisation in Kenya
- Running
- Swimming
- Basketball
- Fitness (Gym activities)
- Politically-motivated films
- TV Shows
- Comedies
- Documentaries
- Novels & biographies
- Linguistic books
- News
- Playing guitar
- Like discovering the world
- Recently travelled around Australia
