In charge of content strategy in Europe (13 sites)
Optimization of the sites content: analysis of the trends and customers' needs in the different markets, creation of new content for BtoB and BtoC products, AB testing...
Set up and implementation of a 3 year roadmap for content strategy in Europe.
Main competencies developped in this role:
Strategy management
Project management (cross-functionals and cross-locations)
Content management
Site optimization (AB testing)
Business and consumers markets knowledge through qualitative and quantitative analysis.
