In charge of defining and implementing the global marketing and business development strategies. Main goals are: client acquisition, client retention and branding.
Online marketing: Partnership with luxury sites & organizations (ej. Jameslist, Quintessentially, Blogs..), SEO, SEM, Social Media, User experience...
Offline marketing: public relations, offline advertising (luxury magazines), organizing and attending Luxury Travel Fairs (eg: ILTM, Luxury Travel Fair London)
Definition and implementation of a new destination marketing strategy (inc. newsletter revamp)
Definition and launch of the membership program
Management of the content management team and market manager
