In charge of SEM, SEO, CRM, Social media and design services for the spanish market
ES marketing budget management and forecasting
Management of a team of 4 people
Main point of contact between ES team and global Analytics teams located in PL and UK
Reporting to the ES General Manager
Detailed Description
PPC non brand campaigns optimizations leading to a +13% YoY increase in transaction value combined with a 18% decrease in costs
SEO content strategy launched in April 2013 leading to a 57% increase in monthly transaction value in 6 months
CRM transactional emails strategy implemented and now representing a 25% of total CRM transactional value (vs 5% LY). Test and implementation of responsive design in all promo NL.
