One of the foremost voices in the United States for sustainable food and organic beef, Scott Lively serves as an executive vice president and managing director at Rastelli Foods Group, Incorporated. The company features the Pure Land America brand, which utilizes organic ingredients sourced from leading sustainable producers. Prior to this role, he leveraged his experience and expertise to lead as chief executive officer of Katama Foods, where he oversaw the company’s efforts to distribute quality sustainable food products to customers throughout the United States.
An international advocate for the industry, Mr. Lively stands out as one of the leading voices responsible for U.S. Certified Organic Beef’s approval as NHTC (Non-Hormone Treated Cattle) in the European Union. He has also been recognized as a thought leader by the United States Congress, who invited him to speak before a Congressional subcommittee about the economic and environmental impacts of the organic food industry.
Apart from his professional life, Mr. Lively owns a Futures Collegiate Baseball League team, the Martha’s Vineyard Sharks. Also committed to personal health and fitness, he avid tennis player and surfer.
