I am an experienced Games Analyst with strong industry experience in game telemetry & KPI definition, big data analysis, data modelling, report/dashboard design, and behavioural analysis with an acute obsession with detail and presentation.
Over my 4 years in the industry, I have developed a strong and varied array of skills, being heavily involved in game balancing, monetisation design, A/B testing, player segmentation, user research and competitive analysis.
I graduated with honours from the University of the West of England where I obtained a Bachelor of Science Degree in Games Technology. I play around in Unity and write a lot of music in my spare time and consider myself a passionate gamer who hopes to strive in the industry.
Design, develop, setup and maintain dashboards and reports across multiple titles
Support the marketing team and product managers with both regular and ad hoc analyses such as campaign analysis, funnel analysis, LTV modelling, customer life cycle analysis, segmentation analysis, and A/B tests in live games
Using analytical insights to inform executive-level decision-making and make recommendations on strategies to impact product key performance indicators (KPIs) in user acquisition, engagement, retention, and monetization
Discover trends in customer behaviour through mining of transaction-level datasets
Provide guidance to product managers on best way to spec events and suggest improvements on event taxonomy
